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on 17th September 2009 / by webmaster
We at Zyxware have been working on several drupal projects for more than two years now and we learned a lot in the process. Two of our internal projects include www.zyxware.com and www.ubuntumanual.org, where we have tried out different SEO tactics. There are a number of really good drupal modules that come in handy when you are dealing with SEO ing your drupal website. Here are a select few of them that really helped in attracting more traffic to our drupal projects. SEO Checklist No, I am not kidding here. Though i won't recommend SEO Checklist for experienced drupal users, but it really is a good tool for starters in drupal. This module helps you in keeping a check list with which you can monitor what all SEO measures have you already taken and what else can be done further. Really helpful if you are new to drupal and not yet accustomed with different technical jargons associated with drupal. Download  Digg This A small "Digg this" button at bottom of your article. Digg this module can enhance the reach of your article to a much larger audience, provided your blog has quality content. A good alternative is Service Link module. Download  Add To Any A much larger array of choice for users to bookmark your articles. Add To Any consists of almost all popular services like digg, deli.cio.us, slashdot, stumble upon and many more. I will recommend you to use this along with Digg This module. Download  Meta Tags(Nodewords) This module allows you to set some meta tags for each node, view or panels page. Using meta tags you could actually notify search engines the important keywords in you blog which in turn will help in better search engine positioning of your website. Download  Google Analytics Adds the Google Analytics web statistics tracking system to your website. Using google analytics you could track all kind of traffic and its pattern to your site and a whole lot of other statistics as well. Google Analytics is a must if you are really serious in getting more traffic. Download  XML Sitemap This a really useful tool which can submit sitemap of your site to different search engines. Visitors get an overview of your website instantly and your site will look more authentic among search results which may result in even more traffic. Download  Search 404 Instead of showing the standard "page not found" error search 404 searches with the keywords given by the user within your site, which in most of the cases will result in accurate searches. Download  Alinks Alinks module is able to replace terms in the content body with a link without changes to the node body which will be displayed as it was executed on display only. Download  Pathauto The Pathauto module automatically generates path aliases for various kinds of content without requiring the users to manually specify the path alias. Also enable Clean urls, which is like a natural extension to Path Auto module. Here is how Clean Urls can be enabled in drupal. Download  Path Redirect This module allows you to specify a redirect from one path to another path or an external URL, using any HTTP redirect status. Download  Link Checker The Link checker module extracts links from your content when saved and periodically tries to detect broken hypertext links by checking the remote sites and evaluating the HTTP response codes. It shows all broken links in the reports/logs section and on the content edit page if a link check has been failed. Download  Pathologic Pathologic is an input filter which can correct paths in links and images in your Drupal content in situations which would otherwise cause them to “break;” for example, if the URL of the site changes, or the content was moved to a different server. Download  Global Redirect Global Redirect checks if the Clean URLs feature is enabled and then checks the current URL is being accessed using the clean method rather than the 'unclean' method. It also checks access to the URL. If the user does not have access to the path, then no redirects are done. This helps avoid exposing private aliased node's. Download  Url List Creates a list of node URLs at /q=urllist.txt or (/urllist.txt for clean URLs) for submitting to search engines like Google webmasters or yahoo! site explorer Download  Robotstxt Use this module when you are running multiple Drupal sites from a single code base and you need a different robots.txt file for each one. This module generates the robots.txt file dynamically and gives you the chance to edit it, on a per-site basis, from the web UI. Download Web Development Drupal SEO Drupal Modules Leave a reply Your email address will not be published. Required fields are marker * Orange County SEO (not verified) access_time 19 Jun 2019 - 18:15 Thanks for sharing all these informative tools for website promotion. I am using some tools but some are new for me. Scott McDonald (not verified) access_time 19 Jun 2019 - 18:15 Great tips, thanks for sharing Orange County SEO (not verified) access_time 19 Jun 2019 - 18:15 Thanks for this awesome post. I was looking for this kind of information on SEO. seo jacksonville (not verified) access_time 19 Jun 2019 - 18:15 Thanks for the great information about Drupal. regards sumit bundla Orange County SEO (not verified) access_time 19 Jun 2019 - 18:15 Thanks for this great post, I was looking for this kind of information. I was impressed your article. Please continue writing on these topics.... Pagination First page « First Previous page ‹ Previous Page 1 Current page 2 Page 3 Page 4 Next page Next › Last page Last » Add new comment
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on 08th April 2008 / by webmaster
We are a tech start-up firm. Our objective is to make money by developing successful web based applications for the general public. There are two ways of making money online. One is when you create a web based system and then sell rights to advertise on the website to ad-networks or directly to companies. The second is when your application becomes immensely popular and you sell the complete website to a bigger player who pays for future revenues and consolidation advantages. History of Zyxware.comZyxware has been in operation for almost 2 years now. We did not have a website for almost the whole of the first year. The reason was that we did not have the manpower capability to manage and maintain the site on a regular basis. But currently our operations are becoming smooth and we have the necessary in house capability to manage our site. From a meager 20 to 30 visitors per day in March 2007 we have grown to over 2000 visitors per day in by March 2008. And the number of page views has grown from around 100 pages per day to around 6000 pages per day. We also rank reasonably high on several critical keyword searches in Google. Strategies of Zyxware.comThere are a few things that we have done that have ensured this growth over the past 1 year. One is that we have been regularly updating the content on our site. Search engines like Google like new content and they like dynamic content. Even on old content the comments posted by the visitors keep the content changing. Also we have been pretty decent in terms of replying to comments by users. We have replied to almost all of the questions posted by users on our site. Whenever people get their questions answered they have a tendency to come back and ask further questions and to recommend the site to others We have not enabled a forum feature on our site as we still do not have the volume of comments that would justify a separate forum for the comments. However sooner or later we are going to have a separate support forum for users so as to be able to manage the customer interaction part more smoothly. We also have added some features on our site targeted at providing useful services to the users. One example is our Request CD Service which allows users to request for free software cds which we download and send to the users at the cost of media and shipping. We have invested a lot of time and effort to get to this level. And even this is not even close to where we would like ourselves to be. However we are on our way. One reason why we are looking to increase the traffic on our site is to use it as a launchpad to drive our products and services. The larger the number of hits the larger would be the number of people who will get a chance to sample our applications. Ways of making money out of website visitorsNow coming back to the issue of generating money out of websites, we would initially be generating revenue primarily from the first option described at the beginning of this article. Generating money through advertisements is not easy but once you get a hang of the process and the steps you have to take to maintain the stream it is kind of easy. We are only quarter way through that process. We have been reasonably successful in terms of bringing people to our site. Now the next area that we have to gain expertise is to learn to make money out of it. We are going to be playing with zyxware.com by trying out the different advertisement options and figuring out the rates of return and the performance and customer service of the ad-networks. Types of advertisementsThere are three different types of advertisements in terms of method of calculation of returns. One is a pay per view or commonly called PPM(Pay per mille - pay per thousand views) and the second in the pay per click also called the pay per click. There is also a third method based on a pay per action or PPA like that used by amazon. PPM ads give an assured amount for every view of the page. Though the rates of returns might be low per page the average rates would compare with the PPC ads. PPC advertisements pay a much higher rate per click as compared to a rate per page but the number of clicks per view are very low and hence both would work out to be equally remunerative. The PPA pays higher but the probability of a successful action, like the purchase of a book by a user after clicking an amazon ad, is low that you will need very large number of views to have a steady state revenue. You can also classify the ads based on the visual aspects of the advertisements. You can have text ads as given by google ads, or you can have banner or flash ads like they give with Tribalfusion or adbrite. Popular ad-networksWe have shortlisted the following companies to try out the advertisements. There are several aspects that we have to compare and find out. Some of them are - ease of integration, ease of management, rate of returns, control over frauds, ease of registration, minimum restriction, minimum qualifications etc. The following are the list of companies that we have come across and planning to try out:- Google Adsense Casalemedia Burstmedia ValueClick Tribalfusion Chitika Advertising.com Adbrite If you come across other providers that you think give you more ROI do post your comments so that we could post the information for the benefit of everybody. We will be posting more detailed analysis of our experiences regarding these ad service providers once we have the necessary data. Web Development Internet SEO Leave a reply Your email address will not be published. Required fields are marker * satyaban maharana (not verified) access_time 19 Jun 2019 - 18:15 How to get rich webmaster access_time 19 Jun 2019 - 18:15 In reply to How to get rich by satyaban maharana (not verified) Well we are still figuring out how to get rich :) Pagination First page « First Previous page ‹ Previous Page 1 Current page 2 Page 3 Page 4 Next page Next › Last page Last » Add new comment
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on 16th January 2008 / by webmaster
Most webmasters do not realize this, but a lot of the content on lot of websites can be accessed from multiple URLs. A simple example would be where www.example.com and example.com leads to the same page. This is a fatal mistake in Search Engine Optimization and search engines penalize you for duplicate content. The correct configuration would be where the above two urls will lead you to the same page but example.com will redirect you to www.example.com with a 301 (Moved permanently) status which will not result in search engines penalizing the page. It is very easy to configure 301 redirects using Apache .htaccess file and the process is the same for a Drupal installation also. The article is relevant only to those webservers running Apache. There are two ways in which you can issue a 301 redirect using .htaccess on an Apache Webserver. One is using a mod_alias Redirect statement and the other is using the mod_rewrite Rewrite statements. Redirect statements take paths and assign corresponding paths to be redirected to while rewrite statements take regular expression patterns and associate paths where matched urls have to be redirected to. When you install Drupal, it will automatically insert statements in the .htaccess file that will allow you to redirect www.example.com to example.com or vice versa. The only thing you have to do normally would be to uncomment the statements corresponding to your preference of accessing your domain ie with or without the www part. # If you want the site to be accessed WITH the www. only, adapt and # uncomment the following: # RewriteCond %{HTTP_HOST} ^example\.com$ [NC] # RewriteRule .* http://www.example.com/ [L,R=301] # # If you want the site to be accessed only WITHOUT the www. prefix, adapt # and uncomment the following: # RewriteCond %{HTTP_HOST} ^www\.example\.com$ [NC] # RewriteRule .* http://example.com/ [L,R=301] There is however a problem with the above redirections in that they lose the rest of the URL. Say for example if you try to access example.com/somepath and your configuration is to use the www prefix the user will be redirected to www.example.com but the somepath part will be lost. This can easily be rectified by the following small change in the Rewrite Rule # For the first option you can use the following rewrite rule # RewriteRule (.+) http://www.example.com/$1 [L,R=301] # # whereas for the second you can use the following rewrite rule # RewriteRule (.+) http://example.com/$1 [L,R=301] These modifications will ensure that the user will be redirected to the correct page with or without the www prefix and without losing on your page ranks. So make the necessary modifications and make sure that you can access the pages to your site using only one version of the URL. The above configuration of .htaccess should be used not just for Drupal websites but for all websites. If however your problem is the reverse, ie you don't have pages corresponding to the URLs that the user typed, ie if you are getting lot of 404 errors (page not found errors) and users are thrown to the default Page not found page, you can try installing the Drupal Search404 Module to search for the keywords in the URL and show relevant results to the user. You can read more about apache mod_alias and apache mod_rewrite at the apache official documentation Apache mod_rewrite and Apache mod_alias Web Development Drupal SEO Drupal Planet Leave a reply Your email address will not be published. Required fields are marker * Anonymous (not verified) access_time 19 Jun 2019 - 18:15 Hello. I'm trying to make example.com show as www.example.com, and I'm running into difficulties. I'm on Apache 2.0 and using the following lines in my httpd.conf file: RewriteEngine on RewriteCond %{HTTP_HOST} ^xxxxxxxxxx\.com$ [NC] RewriteRule ^(.*)$ http://www.xxxxxxxxxx.com/$1 [L,R=301] When I go to http://xxxxxxxxxx.com, I get http://www.xxxxxxxxxx.com (as expected). However, when I go to http://xxxxxxxxxx.com/node/1 (it's a Drupal site), I get a 404 thrown and the URL changes to xxxxxxxxxx.com/var/www/drupal/node/1. Same thing with www.xxxxxxxxxx.com/node/1. Any suggestions? I want to run without Drupal's .htaccess file (instead incorporating these calls into my httpd.conf file). webmaster access_time 19 Jun 2019 - 18:15 In reply to Rewrite including filesystem path by Anonymous (not verified) I think the problem is with the base path which results in the redirection to /var/www/ part. The best approach I would think is to start with drupal htaccess and then strip out parts and move to httpd SNVC (not verified) access_time 19 Jun 2019 - 18:15 This is definitely a good guide. Thanks for this. wellyson access_time 19 Jun 2019 - 18:15 This is really nice and helpful. Pagination First page « First Previous page ‹ Previous Page 1 Current page 2 Page 3 Page 4 Next page Next › Last page Last » Add new comment
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on 21st August 2007 / by webmaster
When you are posting a blog on your blogspot, blogger automatically uses your title to create a url for your post. This happens only if you have enabled post pages in the Settings » Archives » Enable post pages setting to true. However if you are using a fairly long title, blogger will simply truncate at the end of the last complete word so that the total remains within 40 characters. Most blogspot/blogger users don't realize this but this is what blogspot does behind your back. There is no option to edit the url during posting or editing. However there is a way in which you can get back the control over the process and prevent blogger from truncating your SEO optimized URL to mere jargon. The URL for a blogspot post is created the first time a post is saved. So create a SEO targeted title when you post your blog entry. Then go back and edit your entry and change the title to whatever way you wanted it to be. This way you will end up having a good URL as well as having all your keywords in the content of the URL Text. This small mistake that most bloggers make could cost the bloggers several ranking points in the different search engines. "Tutorial on how to make beautiful pie" would bring you a totally different audience from "Tutorial to how to make beautiful pie-charts". So next time you post your blog entry double check your URL and make sure that it conveys what it was intended to convey and that it contains all the relevant keywords that you wanted it to contain. Web Development SEO Leave a reply Your email address will not be published. Required fields are marker * Randy M. (not verified) access_time 19 Jun 2019 - 18:15 I have been frustrated by this and don't know why they don't change it to the standard 60 character length for a URL title. I recently came to the same conclusion, more or less, that you did and decided to put the SEO terms on the front part of the title. Your suggestion gives me another tactic to use to make a SEO friendly URL from my posts. Thanks for your idea. Pagination First page « First Previous page ‹ Previous Page 1 Current page 2 Page 3 Page 4 Next page Next › Last page Last » Add new comment