SEO

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| 3 min read
Once your business has been launched with the necessary fanfare and you have built a fabulous and great-looking website for yourself, you will surely want the world, especially your potential customers, to notice your effort. But how do you get this to happen? This is where SEO or Search Engine Optimization steps in.
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| 5 min read
For all digital marketing teams and their leaders, the challenge of blending two of the most important disciplines i.e. SEO and Content Marketing is hugely critical and needs sustained efforts to lead to success. The perfect blend of content planning and it's promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle.
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| 2 min read
We are all aware about the search engines like Google, Yahoo, Yantex, Bing, etc. will blacklist the sites (In case of websites), if duplicate content has been identified. While we are establishing the business to world, we may require to implement country specific domains and multilingual support in the websites. Nobody will take care of how the search engines consider all those pages.
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| 4 min read
Search engine optimization plays a crucial role in the success of a business. Search engine optimization or SEO refers to a set of rules that needs to be followed to optimize websites for search engines and to significantly improve search engine rankings. Moreover, it is also a wonderful way to enhance the quality of web sites by making them more user- friendly, and easier to navigate.
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| 4 min read
Quite often, people complain that their website is not bringing any positive results. This is mainly because your visitors are not satisfied with your website, especially with the content and design.People who visit your company’s website expect to find certain important details about your company. Customers will not be satisfied if they don’t find the information they are looking for.
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| 4 min read
Global Redirect is a functional module which ensures the correct redirection of users to the alias of a given drupal path, thus avoiding duplicated content from multiple URLs. This is very important for SEO because otherwise search engines will see the same content at the Drupal path as well as at its alias causing it to believe that the site is duplicating content at two different URLs
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| 2 min read
When you make a fresh installation of Drupal 7, your URL will look like the following: http://localhost/~user/drupal7/?q=userYour site should have cleaner URLs while going LIVE. This is important in the SEO aspect too. So let us see how to enable clean URLs in Drupal 7. Here are the steps to follow:
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| 3 min read
Drupal provides an extensive collection of community contributed modules that are specifically designed to make your Drupal website more visible to Search Engines. Although high quality relevant content is what ultimately decides your Drupal sites ranking in Search Engines, these modules allow you to further increase your chances of getting better rankings. Having had considerable experience in doing SEO on our own site we have identified the Top 6 SEO modules for a Drupal website. Also checkout the Top 6 Drupal modules for Drupal 6. If you are looking to get professional help to help SEO optimize your Drupal site do contact us. We can provide assistance in Drupal SEO and a wide range of other Drupal Services.
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| 3 min read
Most webmasters do not realize this, but a lot of the content on lot of websites can be accessed from multiple URLs. A simple example would be where www.example.com and example.com leads to the same page. This is a fatal mistake in Search Engine Optimization and search engines penalize you for duplicate content. The correct configuration would be where the above two urls will lead you to the same page but example.com will redirect you to www.example.com with a 301 (Moved permanently) status which will not result in search engines penalizing the page. It is very easy to configure 301 redirects using Apache .htaccess file and the process is the same for a Drupal installation also.