Articles

        
          Website Personalization: Our Attempt to Design a Personalized Digital Experience Engine

                Marketing
                | 3
 min read
              
            Personalizing a website's content and user experience is one of the most effective ways to engage visitors and convert them into customers. This article attempts to provide a high-level overview of the website personalization engine we are developing.
      
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          How to Select the Right SEO Vendor for Your Needs: A Checklist of Key Factors

                SEO
                | 12
 min read
              
             Ensure SEO success with our vendor selection checklist. Choose the right SEO partner for your business needs and watch your rankings soar.
      
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          Maximizing the Power of Drip Campaigns: Tips and Techniques for Success

                Marketing Operations
                | 11
 min read
              
             Discover different types of drip campaigns for increased engagement and conversions, and capitalize on their 80% higher open rate. 
      
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          Redmine: A Cost-Effective Alternative to Jira and Other Project Management Tools

                Productivity Tools
                | 5
 min read
              
            Redmine is a flexible, free and open source project management tool with powerful features like multiple project management, customizable workflows, and the Agile plugin. It's also more cost-effective than other project management tools like Jira. This article talks about how we use Redmine since 2010 for our projects.
      
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          How to Extract Email Address from Resumes

                Marketing Operations
                | 5
 min read
              
            Processing a lot of resumes is a challenge for HR departments. With the right tools at hand, nothing is difficult to achieve. Here is how we extracted the required information from PDF files to process the job applications we received for out digital marketing executive post.
      
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          Drupal 10 Release Party and Global Training Day 2022

                Drupal
                | 2
 min read
              
            ICFOSS, in partnership with Zyxware Technologies and The Drop Times is organising the Drupal 10 Release Party &amp; Drupal Global Training Day on 17th December 2022  from 10.00 am to 5.00 pm, at ICFOSS, Sports Hub, Karyavattom, Trivandrum.
      
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          How to Extract Data from LinkedIn Job Application Emails

                Marketing Operations
                | 5
 min read
              
            For us, MarTech is all about automation. We use that internally to optimize what we do and help our customers run their digital marketing machine.
      
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          What is Free Software?

                Free Software
                | 4
 min read
              
            If Zyxware Technologies have to define our philosophy in the shortest possible form, it can be stated as 'committed to Free Software.'  In this article, we try to explain what free software is and how our vision is tied to it.
      
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          How Mattermost Enable Us Implement a Cost Effective Team Collaboration Solution.

                Productivity Tools
                | 3
 min read
              
            Mattermost is a secure free software real-time chat service for team communication and effective collaboration. We at Zyxware have used Mattermost for many projects. Here are some statistics and facts on our experience using Mattermost for the past few years.
      
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          Universal Analytics Reaching End of Life: What You Need to Know

                Digital Marketing
                | 7
 min read
              
            Check out the list of frequently asked questions about Universal Analytics' end-of-life and GA4 Migration.
      
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          How to Track the Performance of Your New Content vs Old Content

                Marketing Operations
                | 3
 min read
              
            Want to see the result of an experiment we did on one of our high-traffic Drupal websites? Read on. This article is also a 'how-to' with an example of setup a JavaScript-based variable to track the content age group in GTM.
      
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          How to Track Conversion of Hubspot Forms Embedded in Your Drupal Website on GA4 using Google Tag Manager

                Marketing Operations
                | 4
 min read
              
            Integrate HubSpot forms with GA4 using our step-by-step guide. Optimize website conversion rates and improve marketing strategy with accurate tracking. Get started now!
      
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          Classify Content in Bulk: Feature a CMS Serious About Content Marketing Should Offer

                Content Marketing
                | 2
 min read
              
            If you are into content-based lead generation, classifying your content into different buckets and generating call-to-actions and analytics around it is one activity that you do very often.
      
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          How Structured Content Help You Getting Noticed in the Search Results

                SEO
                | 4
 min read
              
            This article illustrates how we have implemented the FAQ structured markup using Drupal's data modelling capabilities and got the result with in a few days on SERP
      
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          Everything You Need to Know About Drupal Custom Theme Development

                Drupal
                | 5
 min read
              
            Check out the 3 simple steps if you are looking for a Drupal custom theme development.
      
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          Why Choose Zyxware for Your Next Drupal Migration Project?

                Drupal Business Solution
                | 9
 min read
              
            Discover Zyxware Technologies Drupal migration approach and the success stories of Zyxware in migration operations.
      
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          Enhancing Learning and Engagement with a Gamified Interactive Portal

                User Experience
                | 9
 min read
              
            As part of its efforts to monitor and assess progress, the 2030 Agenda for Sustainable Development of United Nations, encourages member States to conduct regular, inclusive reviews at the national and subnational levels. These reviews, called Voluntary National Reviews (VNRs), are led and driven by the respective countries.
      
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          List of INC 5000 Companies Using Drupal For Their Websites

                Business Insight
                | 83
 min read
              
            Check out the list of INC 5000 companies using Drupal for their websites.
      
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          7 Pillars to a Successful Enterprise Web Development

                Web Development
                | 9
 min read
              
            Unlock the key pillars for successful enterprise web development. Learn how to optimize your website for maximum performance and ROI. Read now!
      
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          Free and Open Source Multi-Vendor eCommerce Platform

                Digital Business Strategy
                | 9
 min read
              
            Check out the Important Features of Multi-Vendor eCommerce websites and Why Drupal is the best choice to build a Multi-Vendor eCommerce website.
      
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