As decision-making is data-driven, data visualization is the most important tool for presenting your product to advertisers.
Drupal offers multiple interactive and responsive themes for the media and publishing industry. In this article, we will discuss the top 8 Drupal 9 themes for the media and publishing industry.
The traditional print medium needs to have a digital presence to survive. This piece aims to convey how and why media publishing houses need to go digital.
Drupal is highly customizable and can be scaled to meet the needs of content-heavy websites like those in the government, media, and publishing space.
Drupal CMS enables seamless connectivity between media, news, content, and audience. The growth of major news and media sites built with Drupal over the years is a testament to the transformation capability of this platform.
Case Study - How The News Minute Launched a Membership Site to Foster Community & Build a Sustainable Media Business
The News Minute is a website that reports and writes on Indian issues with an exclusive focus on the 5 Southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall. Then, how is it possible to cut noise in the digital landscape, where countless sources battle for the audience's attention, yet, create a sustainable revenue model for their independent media business?
In Drupal 8 we can load an image using image style in a custom function using the file id of the image. For this first, we have to create an image style by configuration or create a config file for the same (Example below: image.style.sample_image_style.yml). Note that we can generate the below file after creating an image style and export the same from config synchronization in Drupal 8.
With the number of households adopting connected TV’s in their living room, the demand for video content has exploded. Online video is well poised to disrupt and woo away a large share of marketers who depended solely on television ads, to connect with their audience. To capitalize on this massive opportunity, publishers are now – subscribing to premium video feeds, rehashing old videos, mixing it with new videos, and presenting them in a way that that is relevant to the audience in their present context.
Over the past few years, the growth of digital wallet apps has been phenomenal. Driven by the adoption rate of mobile apps to check last-minute deals on travel, buy movie tickets, or order food – the digital wallet companies have grown along. Early adopters of these digital wallets were often digitally-savvy millennials that swayed for features that offered lower transaction time and convenience.
Eighty percent of the internet website audience already watch some form of video, but mainly in short form; the average length of an Internet video stream today is only about three minutes. This is changing rapidly and the long-form video, streamed, real-time, or batched, will soon become the dominant form of content. Delivering long-form video content is bandwidth-intensive. While most low-end websites have resorted to posting video content on YouTube, this might not be a good option for those media who wish to monetize the content exclusively on their website.
The success of ‘The New York Times’ shifting its focus from advertising to subscriptions first company has encouraged many other publishers like The Wall Street Journal, Bloomberg News, and the Financial Times to implement a paywall and moved beyond the free content. ‘The New York Times’ today, earns two-thirds of its revenue from subscriptions.
The solution we proposed was to switch the architecture of the banner ads from a session-based setup to a cookie-based setup which would remain independent of Drupal caching. We also recommended bringing in server level optimizations for the site which would improve the performance of the website significantly.
There has been an argument raging on the web that Drupal is a beast when it comes to building websites, or it is not as easy to build as WordPress but it is very secure and scalable. While others argue that Drupal is the best choice! Here we would like to point out what Drupal is best suited for when it comes to building websites.
Today’s digital experiences must travel far beyond mere customer segmentation, delving deep into individual mindsets. Acquia Lift technology helps organizations deliver stunning digital experiences that translate into revenue generation vehicles. Acquia Lift, when deployed with Drupal, can serve as a single platform for customer engagement across attitudes, preferences, marketing channels, times, and devices.
Businesses are getting more stringent about choosing a platform that guarantees effective content marketing. Marketers expect to see compliance with web standards, scalability, integration and customization, all bundled in a single offering. Users are looking for an ideal platform that places more power in their hands. To obtain measurable Return on Investment (ROI), more and more marketers are beginning to rely on Drupal, and the reasons are remarkably striking.
This article is part of a series on the top ten sites in different industry verticals built on Drupal. Though there are a lot of famous and influential websites, their popularity or lack of it on the web as per their Alexa ranking is a bag of surprises. These are the top ten media sites in Drupal according to their Alexa ranking as of 26th July 2016.
Businesses are engaging in different innovative strategies to develop and deliver various digital marketing experiences across the market. Marketing strategies are spirally evolving. From a personal door-to-door marketing concept, the strategy has moved to wider mass marketing while delivering personalized content. Omnichannel marketing is about providing this experience consistently over all channels.
Media websites are large and heavy configurations due to the enormous amount of data, including videos, images, etc., and need a robust content management system to fulfill the expectations from it. A media house is no different from other businesses and monetization is a crucial factor that needs to be considered before going online. Of course, other areas also need attention such as responsiveness, content management, etc.
E-learning is rapidly transforming the education sector around the globe. A large number of corporations and educational institutions are switching over to e-learning due to the convenience and effectiveness it offers. E-learning is particularly useful for organizations that have offices in multiple locations and require an effective training solution that connects people at any given time, helps them achieve new competencies, launch new services/ products or improves skill sets, thus accelerating enterprise transformation and maximizing ROI.
The process of converting information into a digital format is known as Digitization. Here the information is organized into units called bits which can be individually addressed. This binary data is processed by computers and other devices having the capacity to compute. Digitizing information makes it easier to save, access and share across various platforms to any place in the world.