5 marketing campaigns to steer clear of this New Year. Most campaigns flop because of bad timing, poorly thought out marketing strategies, and more.
As a marketer, one of the most challenging tasks you'll have is efficiently reaching your target customers. Get the pertinent information to the appropriate individuals.
How could a small business owner analyse and interpret data to make the correct decision properly? How do they quickly spot market trends ahead of competitors from the same data and engage the target audience with strategies that generate and convert leads?
A market entry strategy is a planned distribution and delivery method of goods or services to a new target market. The import and export of benefits refer to creating, establishing, and managing contracts in a foreign country.
Strategic management is the set of decisions that determine the performance of an organisation. It includes environmental scanning, which comprises external and internal analysis.
Examining your external research/analysis gives a complete picture of the current situation and planning a marketing strategy.
Strategic management gives direction through plans and policies designed specifically to fulfil objectives and allocating resources for implementing the strategies. Strategic management gives an edge over competitors.
Traditionally, marketing is all about pushing the product onto the customers, sometimes by making it appealing and sometimes by sheer aggressive marketing. In both scenarios, customers have started showing a rebellious regression to such interruptive marketing methods.
Drupal, an Open Source content management system has been gaining popularity over the last decade and is currently in use by reputed names such as The White House, UN, NBC, Ikea, Oxford University, Nike. Interestingly MIT, Stanford, and all Ivy League colleges use Drupal. Close to three-quarters of the top US universities use Drupal. So do many of the best university websites the world over.
The astounding growth of social media networks and the use of tablets and smart phone along with cheaper data and accessibility to high-speed networks has helped to generate a huge demand for visual content. The use of visual content in Digital Marketing has grown tremendously which reiterates the fact that if you are looking to create amazing and high-impact content, it needs to be in the visual form.
It is true that money can’t buy everything. Had it not been so, so many small investors would have become sales giants in such a short span of time. However, implementing innovative content marketing strategies can lead to accelerated growth, turning businesses to trusted brands.