In this digital age, how does a media organization effectively manage the massive volume of images, graphics, videos and photographs that it gets access to every single day? This inevitably throws up a whole lot of questions.Does the company have a copyright for a particular image? Does the company give image credits? How can the organization know who is tracking the image and how many times it has been already used? Quite often, companies use the time-consuming and laborious method of making calls to determine the answer to these questions. Needless to say, it's an absolute waste of effort and resources.