The lifespan of a website is generally 3 to 5 years. This is primarily due to the changes that are fast happening in web technology. Hence, it is important that you rebuild your website.
How do you know that your website needs to be rebuilt?
The Purpose of your website has changed: Like each phase of your business, your website also requires certain goals and plans, and it is necessary to keep your website up-to-date with your latest business plans.
No CMS: A website without an efficient content management system cannot survive in today’s web world. If your website is pretty old, it could be rebuilt with the help of a Content Management System.
Manage content efficiently: You can save content in a draft state, manage it effectively through folders or taxonomy, easily update site navigation, restrict access, perform auto publishing, and style your content using WYSIWYG editor. These are features that will enable efficient content management.
No performance reviews: Performance is about analytics and strengthening your site based upon user’s actions. So, make it a habit to track your analytics and viewing reports, such as traffic sources, top content, and conversions.
Unable to execute content strategy: Content strategy refers to the planning, development, and management of content — either written or in other media, says Wikipedia. A valuable content strategy is all about coming up with a plan to engage your audience with the appropriate content. If your website does not have a proper content strategy, or if it does not allow you to run a content strategy, then it would land you in troubled waters.
Inconsistent visual design: Your branding design elements such as colors, typography, photography and logo should blend with the web design. Your website is most probably your strongest communication tool with your potential clients and it should be in tune with your outbound marketing techniques.
Overuse of flash: iPhones and iPads do not support flash, so users of apple products may not be interested in your website. Besides, flash-based design creates issues with search engines, screen readers, analytics, and CMSs. With flash designs, maintenance also becomes really difficult.