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Unraveling the Mystery of Missing Page View Data in Google Analytics 4 Reports: Understanding Thresholding
Google Analytics | 7 min read
Are you perplexed by data on certain pages that seem to be missing from your Google Analytics 4 (GA4) reports? Do you find discrepancies between the numbers displayed in GA4 Search Console reports and the actual data in the search console? The answer to these puzzling situations lies in a concept called "Thresholding", implemented by Google to prevent anyone from identifying the user based on the information available.