Scale up your marketing strategy with online videos

If you were given the option to watch either an informational video or read chunks of texts on a website, which would you prefer? Obviously, the video! In fact, online videos are fast becoming a vital source for content marketing. These days, most of the companies across the globe are utilizing the medium, with customers preferring videos over white papers, case studies, and live demos.

Video is the best way to attract, inform, and engage users as they offer tremendous potential reach which no other medium possibly can. For e.g. YouTube has a weekly audience of more than 20 million people in the UK alone. No doubt, video marketing is all set to become a key internet marketing strategy in the near future.

Delving deep into customer psychology...

According to Susan Weinschenk, Ph.D. level expert and a prominent speaker, author, and consultant to brands such as Amazon, Disney, Walmart, and South By Southwest, there are several interesting factors that draws people to online videos. She points out some of the vital psychological factors that attracts customers to videos. Here are a few of them:

• There is a particular region in the brain – the Fusiform Facial area - that makes us pay sufficient attention to the human face. This is the focal point where information and believability collectively gathers.
• The human voice has a fascinating way of converting chunks of information into meaningful content.
• Humans love to share the body language of emotions.
• Human are drawn to the power of movement or peripheral motion.

Leverage on the power of video marketing

Companies need to develop an engaging video marketing strategy to enhance brand awareness and drive more traffic to the website or blog. If you are planning to create a website or wondering how to incorporate videos in your marketing strategy, here are a few tips:

Share major announcements with your customers via an online video: This is one of the easiest and quickest ways for viewers to assimilate and understand the essence of the information you’re sharing.

Include customer reviews and testimonials via online videos in your website: This not only integrates human sensitivity to your business but also enables customers to stay connected at a deeper level. Besides, it also enhances the trust and confidence in your brand.

Create new content: You can also create new content by posting Webinars and video blogs in your website, YouTube, Facebook and other accounts.

Add videos to your email marketing campaigns: You can either embed the video or place a screenshot that leads customers to a video on your website. This is in fact a wonderful way to engage and share content with users. In addition, this also helps to drive traffic to your website or social platforms.

Demos, interviews, training, and live event coverage: These are wonderful opportunities to share information about your products and services with the customers.