General

Drupal 8's routing system works with the Symfony HTTP Kernel. To do basic route operations, you don't need to learn very much about the Symfony HTTP Kernel. Routing system in Drupal 8 is introduced by replacing the routing parts of hook_menu() in Drupal 7, and its parts, used for creating tabs, menu entries, contextual links, access arguments and actions are taken over by other sub-systems of YAML files (.yml) that provide metadata about each item and its corresponding PHP classes that serves the underlying logic.

Drupal staffing supplements the in-house shortage of Drupal developers for projects with experts in the field at a slightly higher cost but for a specific period. It involves comprehending clearly the ability of the development team and what are the auxiliary needs of the project. Staff augmentation is deemed necessary by most companies to support their business activities when additional resources are required.

In Drupal 8, variable_set() and variable_get() is deprecated. The variables database table in Drupal 7 is now removed in Drupal 8, and is replaced with config table. We can create a variable while installing the module using MODULE.setting.yml and MODULE.schema.yml files.

Businesses are engaging in different innovative strategies to develop and deliver various digital marketing experiences across the market. Marketing strategies are spirally evolving. From a personal door-to-door marketing concept, the strategy has moved to wider mass marketing while delivering personalized content. Omnichannel marketing is about providing this experience consistently over all channels.

Digital is said to be the ‘most measurable medium ever. In digital marketing, by understanding the target audience and their interests, consumers can be segmented and targeted. Acquia Lift introduced by Acquia is a SaaS solution that increases engagement, conversion, and customer satisfaction. Acquia describes Lift as," an optimization platform that enables marketing teams to transform the digital experiences offered to customers into personalization engines for conversion and revenue generation". Auto personalizing even on a one-on-one basis with users can be done using Acquia Lift.