How You Can Improve the ROI of Your Drupal Website
BY Safia.F.Mohiuddin
4 years ago
0 comments comment

Businesses are getting more stringent about choosing a platform that guarantees effective content marketing. Marketers expect to see compliance with web standards, scalability, integration and customization, all bundled in a single offering. Users are looking for an ideal platform that places more power in their hands.
To obtain measurable Return on Investment (ROI), more and more marketers are beginning to rely on Drupal, and the reasons are remarkably striking.

Content marketing is a complex task in today’s digital landscape

Creating content that sells can be challenging. First, your enterprise must generate the right content that creates value for customers. Closely following content creation is the arduous task of disseminating content through the right marketing channels. Marketers of the digital landscape face competition from peers and have to deal with the complexities of multiple platforms available to reach their target market.

In order to attract new customers and retain existing ones, maximize social media presence and trickle conversions down the gaping funnel, marketers must uncover new tactics. Branding and amassing impressions alone do not make sense anymore. At times, even competent marketers might fumble for insight into a progressive content strategy. If you are looking at realizing a significant ROI, then Drupal is the preferred platform to power your online presence.

Cost efficiency is a significant driver for Drupal adoption

Drupal presents you with the best of both worlds. In addition to getting access to one of the richest feature sets, you get a zero-cost licensing solution with extraordinarily low maintenance. Drupal enables hassle-free content management, easy to configure even without technical know-how. Allowing responsive sites saves considerable funds on mobile design too.

Drupal dynamic content is made for full control marketing

Budgeting, setting goals and engaging the development team at the right stages during Drupal deployment can enable the most efficient content management. Drupal allows full control over SEO and integration with social media. This means more efficient social campaigns, more visibility and more website traffic.

At the core is Drupal’s ability to integrate seamlessly with your marketing automation platforms, allowing you to customize your workflow and enable your website with personalized content.

Drupal plugs you into a highly responsive conversion funnel

Personalization in the wake of contemporary marketing standards is fully supported by Drupal. Working with audience personas and user behavior multiplies conversions, helping you reach new markets, generate leads and maximize ROI.

Drupal tracking and metrics for ROI matter for your online success

Drupal is equipped with key metrics enabling you to track bounce rates and traffic sources, which drive successful campaigns and content quality. Conversions can be classified, and pages evaluated for rank, hits, keyword performance and reviews.

Whether you are looking at a personal or corporate content strategy, you can empower your internet presence through Drupal’s scalable modules.

Zyxware Technologies focusses on a metrics oriented content standard driving responsive, usable websites. Our Drupal strategy for websites is executed with insight to help you achieve dominance within your target customer segment. To learn more about how we can help you, please click here!

Improve the ROI of your Drupal site
Guide to Drupal
Why Drupal for your website?



on 02nd July 2008 / by webmaster
We have recently completed the development of a Drupal based College Website System. We have also successfully implemented this for one of the prestigious educational institutions in the city. Now we are ready to implement this for any other college/university who wants to have a highly scalable and flexible system at very affordable rates. If you would like us to build your school/college/university website/portal Contact Us Drupal Solution Application Development Education Alumni Portal Leave a reply Your email address will not be published. Required fields are marked * Dileep Kumar (not verified) access_time 26 Oct 2020 - 01:44 Hello Sir, When I open cptc site scroll bar appear bottom of my PC. Please reply for this comment. Regards Dileep webmaster access_time 26 Oct 2020 - 01:44 In reply to Scroll bar in bottom by Dileep Kumar (not verified) Dileep, That must be because of your screen resolution. The site is designed to be best viewed at a minimum of 1024x768. Anoop Email list business (not verified) access_time 26 Oct 2020 - 01:44 It's very interesting to follow the developments of drupal lately and to see how the drupal themes are scaring up against the WordPress themes. Like what you've done with this college campus webpage and all the modules you developed for the theme. Thanks a lot for this blog. Jeremy Dubois (not verified) access_time 26 Oct 2020 - 01:44 I have been watching with interest the momentum that drupal seems to be building. I use wordpress on my blog but am thinking about diving in and learning drupal. Stan Brower (not verified) access_time 26 Oct 2020 - 01:44 I am somewhat new in my blogpost and Drupal skills. How do you by-pass the .htaccess redirect rules in regards to the looping issue?  Pagination Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Next page Next › Last page Last » Add new comment

on 02nd August 2012 / by Anoop John
When you want to move a Drupal site from one hosting server to another you have to ensure that the site works the same way on the new server as it used to work on the old server. There is no real fool proof way of doing this other than to meticulously document all the custom aspects associated with setting up the site and verifying it on the new server. The following is a checklist of information you have to collect before you move your Drupal site from one server to another. Drupal Solution Checklist Migration Leave a reply Your email address will not be published. Required fields are marked *

on 22nd August 2012 / by Anoop John
Ecommerce used to be the preferred ecommerce solution for Drupal before Ubercart came into the picture. We recently worked on upgrading a Drupal 5 site with Ecommerce to Drupal 7 with Ubercart. The challenge with this upgrade was that the source data existed only in the D5 database and the corresponding code to programmatically access the ecommerce data was in D5 as well while the destination tables existed only in the D7 database with the corresponding code existing only in the D7 database. The solution we went with was to go for a full SQL query based migration to copy over the Ecommerce data from its tables to the Ubercart tables. Drupal Solution Drupal Upgrade Data Migration Drupal MIgration Ubercart Leave a reply Your email address will not be published. Required fields are marked *
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