How You Can Improve the ROI of Your Drupal Website

By Safia.F.Mohiuddin | 11th October 2016 | 3 min read

Businesses are getting more stringent about choosing a platform that guarantees effective content marketing. Marketers expect to see compliance with web standards, scalability, integration and customization, all bundled in a single offering. Users are looking for an ideal platform that places more power in their hands. To obtain measurable Return on Investment (ROI), more and more marketers are beginning to rely on Drupal, and the reasons are remarkably striking.

Content Marketing is a Complex Task in today’s Digital Landscape

Creating content that sells can be challenging. First, your enterprise must generate the right content that creates value for customers. Closely following content creation is the arduous task of disseminating content through the right marketing channels. Marketers of the digital landscape face competition from peers and have to deal with the complexities of multiple platforms available to reach their target market.

In order to attract new customers and retain existing ones, maximize social media presence, and trickle conversions down the gaping funnel, marketers must uncover new tactics. Branding and amassing impressions alone do not make sense anymore. At times, even competent marketers might fumble for insight into a progressive content strategy. If you are looking at realizing a significant ROI, then Drupal is the preferred platform to power your online presence.

 

 

Cost Efficiency is a Significant Driver for Drupal Adoption

Drupal presents you with the best of both worlds. In addition to getting access to one of the richest feature sets, you get a zero-cost licensing solution with extraordinarily low maintenance. Drupal enables hassle-free content management, easy to configure even without technical know-how. Allowing responsive sites saves considerable funds on mobile design too.

Drupal Dynamic Content is made for Full Control Marketing

Budgeting, setting goals and engaging the development team at the right stages during Drupal deployment can enable the most efficient content management. Drupal allows full control over SEO and integration with social media. This means more efficient social campaigns, more visibility and more website traffic.

At the core is Drupal’s ability to integrate seamlessly with your marketing automation platforms, allowing you to customize your workflow and enable your website with personalized content.

Drupal Plugs you into a Highly Responsive Conversion Funnel

Personalization in the wake of contemporary marketing standards is fully supported by Drupal. Working with audience personas and user behavior multiplies conversions, helping you reach new markets, generate leads and maximize ROI.

Drupal Tracking and Metrics for ROI Matter for your Online Success

Drupal is equipped with key metrics enabling you to track bounce rates and traffic sources, which drive successful campaigns and content quality. Conversions can be classified, and pages evaluated for rank, hits, keyword performance and reviews.

Whether you are looking at a personal or corporate content strategy, you can empower your internet presence through Drupal’s scalable modules.

Zyxware Technologies focusses on a metrics oriented content standard driving responsive, usable websites. Our Drupal strategy for websites is executed with insight to help you achieve dominance within your target customer segment. To learn more about how we can help you, please click here!

References

[1].http://www.slideshare.net/mediacurrent/improve-the-roi-of-your-drupal-site-7242014

[2].http://www.webbroi.com/blog/beginners-guide-to-drupal

[3].http://www.etondigital.com/why-drupal-for-your-website-infographic/