General

LuxVT Test Automation
| 4 min read
LUXVT, a digital platform for luxury real estate, faced slow and costly manual regression testing for its tour creation feature, hindering development speed and limiting test coverage. To address this, an automated testing framework was implemented using Selenium Java, TestNG, and a data-driven approach. This resulted in ~93% test automation for the module, a ~75% reduction in regression testing time, significantly broader test coverage (including edge cases), faster defect detection, and improved overall software quality and team productivity, enabling quicker, more reliable releases.
Why Us - AI enabled Sales and Marketing
| 8 min read
This case study details how a US based Talent Solutions Company, that serves some of the Fortune500 companies, transformed its business development and lead generation functions by implementing AI-enabled automation. The company needed to double qualified leads in the next fiscal year to meet aggressive growth targets. The core of the transformation involved automating key processes related to named account management, prospect list generation, target account identification, buying signal detection, and social media monitoring. The implementation of AI-powered automation resulted in a 4x increase in pipeline size and a 50% improvement in MQL to SQL conversion rates.
SheetAI - Template
| 8 min read
Tired of manually cleaning, classifying, and enriching data Spreadsheets? SheetTransformAI offers a powerful solution, leveraging the capabilities of AI (specifically OpenAI) to automate these tasks at scale. This isn't just about individual cell formulas; SheetTransformAI is designed for batch processing, enabling you to transform large datasets with minimal effort. SheetTransformAI provides a streamlined model for applying AI prompts to your spreadsheet data, generating new columns with the results.
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| 5 min read
The Holiday list for the year 2025 is published below for your reference. Every employee shall be allowed in a calendar year a Holiday of one whole day on 01 May 2025, 15 August 2025, O2 October 2025 and 10 Festival Holidays. In total, we have 13 annual National / Festival holidays.
Digital Transformation Partner
| 4 min read
Building a digital brand that resonates with customers is not just about getting clicks and website visits. It’s about converting those interactions into long-term loyalty. Creating a memorable and trustworthy brand requires a deeper connection - one that taps into both emotional and logical triggers. In this article, I want to explore how brand equity, digital experience platforms (DXPs), and emerging technologies like AI and automation come together to create a seamless customer journey, driving value and growth for businesses.
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| min read
Why Choose Zyxware for Your Digital Transformation Journey Crafting Exceptional Digital Experiences for Lasting Success Partner With Us Solving Business Challenges through Digital Solutions.Zyxware stands out as a trusted partner for organizations embarking on digital transformation journeys, offering a comprehensive suite of services and a customer-centric approach to problem-solving.  Solving Business Challenges with Tailored Digital Solutions Solving Business Challenges with Tailored Digital Solutions At Zyxware, we believe that digital transformation is not just about implementing the latest technology. It’s about solving real business challenges. Whether it's driving brand visibility, engaging audiences, or generating leads, Zyxware approaches every project as an opportunity to address specific business problems through customized digital solutions.Our process begins with an in-depth collaboration with clients, where we work together to identify key business objectives and challenges. We then transform these insights into SMART objectives—ensuring that each digital experience we create is aligned with measurable business outcomes. Our expertise spans diverse sectors, including public services, higher education, and more, enabling us to tailor solutions that meet the unique needs of every industry. A Customer-Centric Approach to Digital Transformation A Customer-Centric Approach to Digital Transformation At the heart of Zyxware’s success is our unwavering commitment to customer success. We don’t measure our achievements solely by the quality of the platforms we build, but by how well they enable our clients to meet their goals.Zyxware’s customer-centric philosophy is rooted in building strong, collaborative partnerships with clients. We engage clients as active participants throughout the entire digital transformation process, ensuring that their voice is heard at every stage. Our Engagement Managers are dedicated to guiding clients through initial assessments, platform implementation, and ongoing optimization, making sure that each solution grows with the client’s evolving needs. Comprehensive Digital Transformation Support Comprehensive Digital Transformation Support Digital transformation is not a one-size-fits-all journey, nor is it a one-time project. Zyxware provides a holistic approach, offering end-to-end support across every phase of transformation, from initial strategy to post-launch optimization. We understand that each business is at a different stage in their digital journey, and we tailor our approach accordingly.Our services cover everything from digital maturity assessments to the development of detailed roadmaps with clear milestones. Zyxware’s expertise encompasses strategy development, experience design, implementation, marketing, and analytics, ensuring that clients receive a comprehensive solution that drives both short-term results and long-term growth. A Relentless Commitment to Quality A Relentless Commitment to Quality Zyxware takes pride in delivering high-quality platforms and services that meet the highest standards of usability, security, and discoverability. Our structured processes ensure that every project is executed with consistency and transparency, building trust and confidence with our clients.With rigorous quality assurance practices in place, we aim to minimize defect rates, with a commitment to achieving defect leakage rates of less than 2%. This focus on quality means that our clients can count on reliable, scalable platforms that support their business goals without interruption. Continuous Improvement for Lasting Success Continuous Improvement for Lasting Success Zyxware doesn’t view digital transformation as a final destination, but as a continuous journey. We are constantly striving to refine our processes, adopt the latest technologies, and improve how we serve our clients.Our commitment to continuous improvement ensures that clients receive cutting-edge solutions that keep them ahead of the curve. Whether it’s through implementing new technologies like AI, or by constantly refining our delivery processes, Zyxware’s focus is on delivering long-term value and adaptability to our clients’ changing business environments. Ready to transform your business? Let’s work together to build digital solutions that drive real results? Contact us today! Blogs The Quality Journey: Talk by Arun Kaushik of Amazon Some Live Examples of Quality Change: Talk by Arun Kaushik of Amazon Customer-Centric Approach to Quality: Talk by Arun Kaushik of Amazon Need for Quality Journey & Quality Methodologies: Talk by Arun Kaushik, Amazon View more
Google Dev Data Layer
| 2 min read
When we updated our Drupal sites to Drupal 11 and also upgraded the DataLayer module to its latest version (2.1.0), we encountered an issue where all DataLayer variables passed to Google Analytics via Google Tag Manager were showing as undefined or not set. Further debugging revealed that this issue arises because the initialization of the DataLayer variables has been moved to the footer of the page and now uses a lazy build approach. Consequently, tags that trigger on the Pageview event in GTM might not have access to these variables, leading to incomplete or missing data in your analytics.
Social Media Post Automation
| 5 min read
This article reveals how we tackled the daunting task of creating social media content for a large event with over 100 sessions. By leveraging the power of Generative AI and no-code tools, we automated the entire process, from content and image generation to scheduling and publishing. Discover how we achieved efficiency and freed up time for strategic marketing efforts.
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| min read
Martech Tools Explore our curated list of top-rated Martech tools for maximum impact. From data management to customer engagement, these tools are your key to unlocking business success. Discover now and elevate your marketing and sales strategies to new heights! Advertising & Promotion Google Ads Newswire AdRoll View All Commerce & Sales Zoho One Salesforce Sales Cloud Hubspot Sales Hub View All Content & Experience SurveyMonkey ClickUp Wordpress View All Data Management Hubspot CRM Zoominfo OperationsOS (Formerly RingLead) Google Analytics View All Marketing MailChimp ActiveCampaign Hubspot Marketing Hub View All Project Management Trello BambooHR Lever View All Sales Zoom Skype Microsoft Teams View All
Matamo Analytics Dashboard
| 4 min read
Google Universal Analytics (UA) is scheduled for full shutdown on July 1st, 2024. Google recommends exporting your data directly from the UA interface or, for UA 360 customers, via BigQuery export. However, the UA interface limits downloads to 5,000 records at a time, making comprehensive backups tedious for websites with larger traffic volumes. This article explore 3 free tools that can be used to automate the backup of your UA Reports.
Universal Analytics End Of Life
| 4 min read
Google Analytics is sending out reminders about the complete shutdown of Universal Analytics (UA) services and APIs on July 1st, 2024. Many organizations have migrated to GA4 or GA4 alternatives like Matomo, Plausible Analytics, or SEAL Metrics. But what about your historical UA data? Google's only suggestion is to manually export reports – a daunting task for websites with 10-15 years of data. There's no Takeout option.