
Businesses are increasingly accumulating digital consumer data from the multiple channels through which interactions occur. Personalization efforts can be made tangible, measurable benefits through this aggregated consumer data.
According to a Gartner survey1 of vendor's reference customers, there was an overwhelming majority of 99% of those surveyed who stated their satisfaction in receiving the expected ROI from their personalization offerings. Seventy percent of them reported using a SaaS solution.