Exploring new business generation through social media marketing and a general content strategy
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BY Anoop John
5 years ago
Social-Media
2
comments comment

In the last year or so we have been in the process of transitioning from a small business to a medium size business. With over 50 people in the rolls it was time we moved away from a bunch of people working with and around a single individual to a more structured organizaiton. As part of this transition we have been looking to change gears on our marketing initiatives. For the first time since we started our business we now have a business development team and we have active business development activities going on. However we have not really tapped into the potential of the web and specifically the social media.

I have been doing a lot of reading on the net on how to successfully reach out and leverage on the social media. Most of the content in the space is generated by social media marketers and web marketing companies and therefore are very generic in nature or very high level in detail. Everything looks all good and nice but when it comes to the implementation of these ideas you are kind of clueless.

As a company we have been following an open documentation policy for the documentation that we create internally. Although this might look very altruistic it does pay to be open. For example as of writing this article we get around 2500 visitors per day on our website and all because we have published all our technical notes and documentation as articles on our website. A significant percentage of our business is generated through leads from our website.

Now coming to the social media strategy - I know for sure that it has to work. If it does not, then you wouldn't have all these companies investing into these heavily and there wouldn't be all these people who claim to have it work for them. So I am going to put my stakes on this strategy and try to build a coherent web strategy in line with our marketing strategy. I just have to figure out how all of these things work as pieces and how all of these fits together.

As with other things I do, I will be documenting my experiments in the social media / web marketing space and will be sharing my findings and my understanding with the rest of the world out there hoping that somebody out there would benefit from the information I share.

You will be able to follow my journey by following our profile on Facebook - http://www.facebook.com/zyxware. You could always come back and visit our site for updates as well. I will also be discussing a lot about this on LinkedIn. You can follow me on LinkedIn to keep a tab of that - http://linkedin.com/in/anoopjohn


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on 10th June 2013 / by dhanyamol.kv
In one of our Drupal projects, we implemented a feature where, users can login to the site through Facebook login(fconnect button). Facebook login(Fconnect) button was implemented using fbconnect module. Client requirement was to change the landing page for each user according to their role after login through facebook. To achieve this requirement we need to alter 'fbconnect_autoconnect_form' from our custom module i.e. When the user clicks facebook login button, facebook login form is loaded and they can login using thier facebook account. If the login is successful and facebook session is detected, then 'fbconnect_autoconnect_form' is submitted by javascript function 'facebook_onlogin_ready()'. We can alter this form from our custom module to call new submit handler. Programatic implementation of this requirement function modulename_form_alter(&$form, $form_state, $form_id) { ... case 'fbconnect_autoconnect_form': // set form action to null $form['#action'] = ' '; // Add new submit handler. $form['#submit'][] = 'modulename_fbconnect_autoconnect_form'; } function modulename_fbconnect_autoconnect_form($form, &$form_state) { global $user; if($user->uid > 0) { // Check the user role and redirect user to corresponding page. if (((in_array('user role', $user->roles))) { $url = 'Required URL'; drupal_goto($url); } else { $url = 'Required URL2'; drupal_goto($url); } } } Web Development Drupal PHP Drupal 6 Facebook Integration Social Media Leave a reply Your email address will not be published. Required fields are marker *
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on 03rd December 2013 / by Anoop John
In the last year or so we have been in the process of transitioning from a small business to a medium size business. With over 50 people in the rolls it was time we moved away from a bunch of people working with and around a single individual to a more structured organizaiton. As part of this transition we have been looking to change gears on our marketing initiatives. For the first time since we started our business we now have a business development team and we have active business development activities going on. However we have not really tapped into the potential of the web and specifically the social media. I have been doing a lot of reading on the net on how to successfully reach out and leverage on the social media. Most of the content in the space is generated by social media marketers and web marketing companies and therefore are very generic in nature or very high level in detail. Everything looks all good and nice but when it comes to the implementation of these ideas you are kind of clueless. As a company we have been following an open documentation policy for the documentation that we create internally. Although this might look very altruistic it does pay to be open. For example as of writing this article we get around 2500 visitors per day on our website and all because we have published all our technical notes and documentation as articles on our website. A significant percentage of our business is generated through leads from our website. Now coming to the social media strategy - I know for sure that it has to work. If it does not, then you wouldn't have all these companies investing into these heavily and there wouldn't be all these people who claim to have it work for them. So I am going to put my stakes on this strategy and try to build a coherent web strategy in line with our marketing strategy. I just have to figure out how all of these things work as pieces and how all of these fits together. As with other things I do, I will be documenting my experiments in the social media / web marketing space and will be sharing my findings and my understanding with the rest of the world out there hoping that somebody out there would benefit from the information I share. You will be able to follow my journey by following our profile on Facebook - http://www.facebook.com/zyxware. You could always come back and visit our site for updates as well. I will also be discussing a lot about this on LinkedIn. You can follow me on LinkedIn to keep a tab of that - http://linkedin.com/in/anoopjohn Social Media Marketing Content Strategy Content Marketing Web Marketing Leave a reply Your email address will not be published. Required fields are marker * TheAnand (not verified) access_time 23 May 2019 - 07:11 Hey, This will be interesting to follow! Looking forward to see your learnings from new media and do let me know if you need any help with optimizing your digital media marketing initiatives. Anoop John access_time 23 May 2019 - 07:11 In reply to all the best by TheAnand (not verified) Thanks Anand for the offer to help. Will probably have a lot of questions as I move along. Would definitely need help from people like you to answer these questions. Anoop Add new comment
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on 04th December 2013 / by Anoop John
The first thing that you have to do when you want to improve something is to understand what is it that you are trying to improve. To do that you have to have some way of putting that thing which you are trying to improve into a quantity you can measure and get some kind of numbers on. This is applicable not just for your web traffic or social media marketing efforts but with anything (or rather most things) you do in your business. I am starting with my marketing efforts focusing on two areas to begin with - one is LinkedIn and the other is Facebook. So the places where I have to measure metrics are LinkedIn, Facebook and Zyxware.com. LinkedIn and Facebook gives some visibility into the statistics about the traffic that is relevant to us. On the Zyxware website we have Google Analytics collecting data. Across these three there is a lot of data that is available for me to look at. I am not going to try to make sense of all the different data elements that are available but will be focusing on some of the key elements that does make sense to me to begin with. In LinkedIn I am going to be monitoring statistics about my user profile and that from the Zyxware company page. In facebook I am going to be monitoring the new likes I am getting against all our company posts and the vistors to each of these pages and the likes I get for each of these pages. In my LinkedIn user profile the key statistics are going to be the number of visitors who viewed my profile over the past week as well as the past 90 days. The other relevant statistics are the number of times I appeared in search results during the past week and the percentages against relevant keywords for which I came up in search results. In addition I will also be getting a feel of the number of people from relevant target segments (industry, designation and geography) that visit my profile although I am not going to be monitoring that quantitatively. All of these pieces of information are available from the "Who has viewed my profile" page. On the LinkedIn company page for Zyxware I will be monitoring the total number of visitors to the company page. This is available from the "View page insights" link from the drop down under the Edit button in the company page. On facebook I will be monitoring the number of page visits and the number of likes the company pages gets. This is available from the page insights available to page administrators above every facebook page. On the Zyxware website I will be looking at the number of visitors from Facebook and LinkedIn. This is probably the only thing I will need to start with as the numbers are already very low for this and any lower level statistics would not have enough data points to make any sense. I will be collecting this data using a spreadsheet and will be sharing the spreadsheet with the public. You will be able to access the spreadsheet from the following URL - https://docs.google.com/spreadsheet/ccc?key=0And_VYV7iwmzdEhiS01sZVVlUU…. I will be trying to publish as much data as I can without compromising on any confidentiality aspects. As I learn more and move forward I will be adding more metrics to the above set and possibly start using other automated systems to collate and process the information. I am only setting the basic framework in place and getting the general process going. Facebook Social Media Web Marketing LinkedIn Web Analytics Leave a reply Your email address will not be published. Required fields are marker *
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Hey,

This will be interesting to follow! Looking forward to see your learnings from new media and do let me know if you need any help with optimizing your digital media marketing initiatives.


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Thanks Anand for the offer to help. Will probably have a lot of questions as I move along. Would definitely need help from people like you to answer these questions.

Anoop