Digital Marketing

I have used universal font WOFF also known as Oswald for one of Drupal sites header navigation menu bar links as font style. A font(WOFF) is truly universal means the availability is improved and also the font uses less bandwidth with compressed data, which loads the websites faster.

Search engine optimization plays a crucial role in the success of a business. Search engine optimization or SEO refers to a set of rules that needs to be followed to optimize websites for search engines and to significantly improve search engine rankings. Moreover, it is also a wonderful way to enhance the quality of web sites by making them more user- friendly, and easier to navigate.

Has the marketing department in your organization given thought to the SEO strategy for 2015? If not, then get rid of your outdated SEO strategy and prepare a new one for the new year.

Website optimization is an important yet frequently overlooked component of web development and maintenance. In fact, quite often, the term ‘website optimization’ is confused with search engine optimization. Website optimization includes server-side optimization, assets optimization, and platform optimization.

A social media page and a website are very different from each other, yet very significant and contribute to your web presence. Although, both of them share the same purpose in certain aspects like building brand recognition, the audience they are targeted at could be different. Gathering a wider audience is of prime importance to small businesses. Just like websites, social media presence is necessary in today’s business environment.

Discover the essence of web presence management: Learn how it shapes your online visibility, brand reputation, and customer engagement strategies. Unlock the key to optimizing your digital footprint effectively.

Discover the power of Google AdWords and learn how it can transform your marketing strategy.

According to estimates, as of July 2014, the Internet is used by over 2.8 billion people, out of which 70 percent use it on a daily basis. Studies show that the number of Internet users has increased tenfold from 1999 to 2013. These figures are enough to convince a smart person to have their own spot in cyberspace.

A landing page is a web page a visitor lands on, usually by clicking on an advertisement or through search engine results.The landing page, also known as landers and lead capture page, is generally an extension of the advertisement or the link which the visitor clicked.

Quite often, people complain that their website is not bringing any positive results. This is mainly because your visitors are not satisfied with your website, especially with the content and design.People who visit your company’s website expect to find certain important details about your company. Customers will not be satisfied if they don’t find the information they are looking for.

Blogging is a very valuable tool for businesses inorder to drive more traffic as well as to attract and engage the visitors to your website. Blogs are beneficial from an SEO point of view. A well-maintained, regularly updated company blog stirs the interest of readers and leads them to your website again and again.

In the modern corporate scenario, most businesses have to constantly struggle to strengthen their website credibility. As your website is usually the first point of contact between your business and client, utilize this opportunity to create a lasting first impression. Your website should send a vibe that the organization it represents is reliable and trustworthy.

The first thing that you have to do when you want to improve something is to understand what is it that you are trying to improve. To do that you have to have some way of putting that thing which you are trying to improve into a quantity you can measure and get some kind of numbers on. This is applicable not just for your web traffic or social media marketing efforts but with anything (or rather most things) you do in your business.

In the last year or so we have been in the process of transitioning from a small business to a medium size business. With over 50 people in the rolls it was time we moved away from a bunch of people working with and around a single individual to a more structured organizaiton. As part of this transition we have been looking to change gears on our marketing initiatives. For the first time since we started our business we now have a business development team and we have active business development activities going on.

If you are in the habit of running queries directly on your production database to generate custom reports then you will run into the requirement of having to connect to your Drupal database on the Acquia cloud hosting. One of our clients wanted to do this and this is how we got this working for them. When you host your Drupal site on the Acquia cloud your site resides on a set of different VPSes that runs Varnish, Apache, MySQL and memcache. Additionally you have your staging server, your development server as well as your production servers - all of them being VPSes.