Web Analytics

Matomo Screenshot
| 8 min read
Matomo, formerly known as Piwik, is a powerful and Free and Open Source web analytics platform that offers website owners a comprehensive insight into their online traffic, user behavior, and digital marketing effectiveness. This guide will give you the step by step instructions to setup and configure Matomo in Ubuntu 22.04
Google Analytics
| 7 min read
Are you perplexed by data on certain pages that seem to be missing from your Google Analytics 4 (GA4) reports? Do you find discrepancies between the numbers displayed in GA4 Search Console reports and the actual data in the search console? The answer to these puzzling situations lies in a concept called "Thresholding", implemented by Google to prevent anyone from identifying the user based on the information available.
| 7 min read
How satisfied are you with your E-commerce site’s sales? Looking for more? If so, let me ask you a couple of questions - Is the “search” in your site working well? Are the search results relevant to your potential customers? As per the survey1 conducted by SLI systems, 57% of retailers are not aware that, the site search results can be used for marketing and sales conversion. Are you one among them? Yes, you heard it right. Search is the key point, which if implemented properly, can be used to increase your conversion rates.