SME

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| 8 min read
Mobile phones have become an indispensable part of everyday life. The tremendous advancements in mobile technology are transforming lives, helping to create new businesses and changing the way we communicate, work, earn, and spend. Small and medium-sized enterprises (SMEs) have taken advantage of the Internet, resulting in an enormous increase in sales and business activities. Today, sales made over the internet represent a massive proportion of overall commercial sales. The key to creating the best mobile commerce or m-commerce experience is to innovate and provide consistent, connected experiences over the smartphone that give customers sufficient information to make a purchase decision.
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| 7 min read
Small or start up entrepreneurs usually have a perception that branding activities are carried out by investors with deep pockets. When they think of branding, the first thing that comes to their mind is their limited resource. The common thought is that it is wiser to just keep doing the mundane as long as the resources increase. And this is how branding takes a back seat eventually affecting the business as a whole.