Check out the latest and top five business intelligence trends that will dominate the scene in 2023.
Data collection and data analytics are critical. However, lead generation and conversions from your data analysis are far more important than the data analytics itself.
How could a small business owner analyse and interpret data to make the correct decision properly? How do they quickly spot market trends ahead of competitors from the same data and engage the target audience with strategies that generate and convert leads?
At Zyxware Technologies, we use case studies of successful results to know what works and what does not. RSW/US has found that 62% of digital marketing agencies use case studies to measure their performance and generate new leads.
Keywords are crucial to content marketing as address is for a house. If you don’t have a proper address indicating the house number, lane, city, district and pin code, your guests will never be able to make it to your house. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your web page.
When Google acquired Urchin Software Corporation almost a decade ago, it decided to use the Urchin-on-Demand to form the base of its new product called Google Analytics. This service is made available to anyone who has a Google account and provides analytical tools and statistics for SEO. Simply put, it’s a free web tool that creates comprehensive statistics about the activity on a particular website and analyses it, so the website owner can use it to their advantage.