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Audeze is a company dedicated to manufacturing high end audio head phones and accessories that provide exceptional quality in rendering sound output. Its high quality build and state-of-the-art technological innovations put together by their talented team of engineers help to realize a product that is unique and render the most accurate sound reproduction available today, as mentioned in their website An important channel for their sales is their website. THE ENGAGEMENT Audeze approached Zyxware around the time they had ported from Drupal 6 to Drupal 7. The migration was done by the time it reached us, but along with it were some bug fixes that needed to be taken care of. The main activity done on the site was making changes to their existing e-commerce system and help them better their sales processes. We also helped them set up a third party SugarCRM integration system to manage all their client relationship aspects. During the on-line sale process, details from the clients are collected and then loaded onto the CRM system. Their profiles are recorded to ensure their client database is always updated and ready to use. This information is then used for after sales activities like customer support, follow-up, up selling etc. This helped them maintain good relations with their customers and enabled them to build more customer base. Affiliate marketing is another feature implemented on this site. Promotional activities like Discount coupons/ coupon codes were suggested by Zyxware to help increase their sales turnover and it was successfully implemented in the website. Claiming warranty on-line is yet another highlight in the site. The users now have the option to register their products on-line which will enable them to claim warranty and send reminders on when it is to be extended, warranty lapse etc. We also have a live SLA for support & maintenance running with this client which takes care of any bug fixes, security updates, Drupal updates, module updates etc that needs to be done