Drupal: Giving a New Dimension to Omnichannel Marketing
BY Nisha.Oommen
5 years ago

Businesses are engaging in different innovative strategies to develop and deliver various digital marketing experiences across the market. Marketing strategies are spirally evolving. From a personal door-to-door marketing concept, the strategy has moved to wider mass marketing while delivering personalized content. Omnichannel marketing is about providing this experience consistently over all channels.

Omni comes from the word “omnis” which means universal, i.e present everywhere. Omnichannel marketing is this ability to provide a resonating experience across various touchpoints including but not limited to smartphones, tablets etc. This is not about a multichannel digital experience of the social, mobile and web, alone but indulges in a wider experience.

To deliver a consistent message across omnichannels, businesses are using Content Management Systems that have Open Source technology. This makes for well maintained and clean content management. The Content Management System needs to be agile, flexible, scalable and easy to integrate to accommodate evolving digital marketing technologies while supporting the present day business marketing tools.

Drupal, especially the latest version, Drupal 8 provides a great omnichannel marketing experience that helps manage and deliver content across channels and devices. Drupal 8 platform has more than 200 new built-in features in its Core.

Drupal 8 and Omnichannel opportunities

The key features in Drupal 8 which supports omnichannel are:

Easy Content Authoring: Drupal 8 supports inline editing with Sparks. Using Ajax, contents can be updated fast without having to refresh the whole page.

Responsiveness: The responsive web design capability of Drupal 8 gives another dimension to omnichannel marketing. This allows for consistent content marketing no matter what screen the customer is viewing. Also, the mobile customer can get relevant feedback via social media, text and other messaging channels.

Multilanguage Capability: Drupal 8’s multi-language capability has opened a new realm of possibilities to the omnichannel strategy of being everywhere.

Channel Optimization: Through Google analytics of the website and various other omnichannels, the marketing strategy can be revised or revamped where needed.

Eco System for better Integrations: Integrate API’s from third parties to orchestrate an enhanced context driven marketing. Omnichannel marketing implements better business performances that enhances an organization’s brand value.

Omnichannel marketing is powerful. Businesses that employ the omnichannel strategy think long term and plan strategically to reach the consumers through various touch points. Forrester’s Michelle Beeson states that ”Even retailers with higher overall omnichannel scores still have a disconnect between touch points to address.”

Comprehending the omni-channel strategies, their operational applications and implications are key to a successful business marketing roadmap. Successful organizations create a consistent experience across different touch points and create an omnichannel facility to implement the same.

We, at Zyxware, have been providing Drupal solutions to various enterprises for the last decade. Give us a call to know more about our Drupal development services and the latest opportunities in Drupal 8 to overcome the challenges of omni-channeling marketing.







on 28th September 2007 / by webmaster
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on 09th April 2008 / by webmaster
Privacy Policy for Zyxware.com Business Solution Blog Jayant Seraph (not verified) access_time 20 Sep 2021 - 00:44 Hi... namaskaram... .. i recently came across ur website on google.. ... nice to hear a Mallu- tech company supportng & enouraging FOSS... ... and Ubuntu too, I had ordered the 6th version frm Canonical .. ... but culdnt spend more tim e on it since i had to complete my engg... lol. ... Hope Hardy Heron wuld be more better and advanced ... .. being a malayalee i feel proud that they r teachng linux at schools in kerala.. ... also suppory 4 linux is increasing.. .. feel glad to have "googled" you guys... great work.. . and "nanni" for the laptop sound driver tech support [:P] webmaster access_time 20 Sep 2021 - 00:44 In reply to Great work by Jayant Seraph (not verified) Dear Jayant, Thanks for the complements and wishes. We are trying our best to promote Free Software in our community locally as well as over the web. Do spread the word around and help in the good work Cheers Anoop John Team Zyxware Tipson (not verified) access_time 20 Sep 2021 - 00:44 Hai dear anoop, I have installed Linux mint 7 in my laptop which is co existing with Xp. but Now my brightness control key is not working. Any idea how to solve this. in Xp also the key is Disabled. ( Model - Compaq C700) Tipson. Steve (not verified) access_time 20 Sep 2021 - 00:44 We are trying our best to promote Free Software in our community locally as well as over the web. We recognize that privacy of your personal information is important. Thank you. chris12stones access_time 20 Sep 2021 - 00:44 How does COP works?I live in Roorkee(Uttarakhand).If i buy something and choose COP, should expect someone to deliver the order to my doorstep? shezmina (not verified) access_time 20 Sep 2021 - 00:44 i want to get an appointment from the general manager of srilanka burearu of foregin employment. regarding my new burearu licence. pls give me the best appoinment letter to come foward in my life. thankyou

on 06th June 2008 / by webmaster
When a company takes up a project with a client they normally will have to sign an agreement with the client that neither party will disclose information that will be shared as part of the project to anybody else and that the information shared shall not be used for creating competing products/services by the company. This is a standard document that needs to be signed for most projects. This document is also referred to as Non Disclosure Agreement. We are publishing our Confidential Disclosure Agreement here. Feel free to copy and use for your needs. Business Solution Agreements CDA NCA nithin (not verified) access_time 20 Sep 2021 - 00:44 In the event of a dispute, what is the legal validity of such a document? webmaster access_time 20 Sep 2021 - 00:44 In reply to Legal validity by nithin (not verified) The validity would depend on how you register the contract. I think you can have a legally binding contract registered between two parties. There is an Indian Contracts Act that deals with such issues. You can please refer that or talk with a lawyer ;) Shailendra (not verified) access_time 20 Sep 2021 - 00:44 Hi, I would like to know whether this Agreement can be printed on a Company Letterhead to be legally enforceable or does it need to be done on a Stamp Paper only? If on a Stamp Paper, then of what value? Thank you, Regards, Shailendra Naveena (not verified) access_time 20 Sep 2021 - 00:44 In reply to What is the Substrate that should be used for this Agreement? by Shailendra (not verified) It has to be ideally on Rs. 50 stamp paper, or refer to the state stamp Act where it is executed. In case of other party being an International client, in such a case on letter head or original sheets. Anonymous (not verified) access_time 20 Sep 2021 - 00:44 Can a non compete agreement be voided if it only has the day and month on it, the year was not completey filled (200 )? It was signed by both parties, without dates by signatures. Thank tx