Optimizing the Operational Costs of Websites in the Era of Covid-19

| | 2 min read

During these times of hardship where COVID19 is on one side, the near-recession is looming on the other. Businesses have taken a hit with minimal demand. 

Even though more and more people are adapting to the “digital lifestyle” and are spending more time online, the revenues are nowhere nearer to what they used to be. Brands have cut down on ad spends and E-commerce is not doing any sales due to the supply chain situation.

The Future

From our experience in talking to digital News Media and Ecom businesses around the world, Cutting down on existing fixed costs, concentrating on organic traffic, improving user experience and sales conversation is going to be the future. Be it lockdown or aftermath of lockdown.

Next Steps

You might want to start looking at your website operations costs which is your existing fixed cost. Large News media and eCommerce websites attribute to 70% of rich media files like images and GIFs which constitutes significant content delivery costs. Also makes web pages heavy and slower.

The only way to address these challenges is by optimizing images. Gumlet is a fully automatic image optimization and delivery service. Gumlet is designed to take away all the pain out of image management. With simple integration, it delivers up to 60% image optimization. Optimized images would make your site load faster, improve SEO, and at the same time reduce the content delivery costs by 40%.

Therefore it makes sure you don’t spend a penny extra on it and in turn save on your existing infrastructure and improves user experience give savings and improvements.

To achieve this Gumlet does the following:

  • Resizes images based on the device size of the visitors
  • Compresses image without loss in quality
  • And converts them to image formats like WebP, SVG, and JPEG based on browser optimal needs.


Zyxware Technologies is an implementation partner for Gumlet. Whether your website is in Drupal or WordPress or any other content management system, we can help you in enabling Gumlet in your website. Gumlet does all of the work on the fly. That means your original images and your current media management pipelines are unaffected by this. Yet from the instant the Gumlet goes live all the existing and future images are optimized before delivering to your users.