Content marketing: The key to enhancing your brand reputation

| | 2 min read

As per the latest reports by Content Marketing Institute, around 93% of B2B marketers use content marketing to differentiate their companies in today' highly competitive market. If you want to attract your target audience and stand out from the competition, then content marketing is the ultimate key.

Lead generation is one of the key targets of B2B content marketing. Hence, it is important to keep your prospects constantly updated about the organization.

Effective content marketing involves promoting your organization and enhancing your brand reputation through:

  • LinkedIn, Facebook, Twitter, Google+ and similar social media platforms.
  • Testimonials of work
  • Using attractive infographics, images and videos that explain your products/services
  • Live webinars or video recordings of webinars help to gain the credibility of the prospects.
  • Keeping your blogs constantly updated to provide information to visitors regarding the events in the organization such as webinars or conferences.
  • Case studies, whitepapers, newsletters, and other marketing collaterals

According to statistics, in the US market, the budget for B2B content marketing increased from 26% in 2012 to 33% in 2013. This clearly indicates that content plays a critical role in the whole marketing process. While content development can be done within an organization, around 62% companies outsource their content marketing to experts.

Zyxware provides you an extensive array of content development services including articles, blogs, case studies, website content, white papers, videos and press releases. We systematically plan and develop content based on audience analysis, indepth discussions with experts from your organization, and research that uses credible information on the Internet. We have a skilled and experienced pool of writers who develop the information into informative and engaging content that accurately defines your brand and improves its reputation.

Whether it is B2B or B2C marketing, we optimize the content for search engines to increase traffic to your website, enerate leads, and improve your visibility on the web. Zyxware also provides you reports to help you assess the effectiveness of your marketing campaigns.

If you would like to know more about our content development services, please contact us.