Top 5 Sales Trends to Watch in 2022

By | 12th Jul 2022 | 6 min read

Sales Trend Analysis is the study of historical data of key revenue metrics to identify patterns used in budgeting and forecasting. Sales trend analysis is done yearly to tackle seasonality, unusual, and unforeseen events.1

Recent trends in sales2 in 2021 saw an unprecedented number of emerging sales trends due to the coronavirus pandemic. In 2022, these changes are forecasted to consolidate, pushing new sales trends further into our lives. 

Here we consider the top five sales trends to watch in 2022 that can impact how organizations manage their sales.

What are the latest Sales Trends in 2022

1. Value-Based Selling

2. Omni Channel Sales

3. Sales Automation

4. Customer Experience

5. Influencer Marketing

 

 

Top 5 Sales Trends To Follow in 2022

1. Value-Based Selling

Value-Based Selling

Value-based selling is beneficial to a business as it emphasizes the value of a product based on the needs and wants of the customer and creates a buying situation where the customer is less focused on price and more excited about realizing the product’s benefits.

It allows the business to close transactions more often with better profit margins and saves time, which can be dedicated to more customers.3

Essentials of value-based selling are:4  

  • Know the customers’ need
  • Be patient with the sales pitch 
  • Communicate product’s value
  • Educate first, sell later
  • Guide through the buying process
  • Engage the customer to talk
  • Add personal and product value during every interaction

87% of high-growth sales organizations take a value-based approach to sales,

according to new research.5

2. Omni Channel Sales

Omni Channel Sales

An Omni channel strategy puts the customer in the driving seat by connecting all the contact points of a business, such as brick-and-mortar shops, social, website, email, and mobile.

Omni Channel improves customer value, expands market reach, increases efficiency, reduces cost, increases customer satisfaction, encourages repeat sales, and leads to increased sales and higher profit margins.6

Here are some tips for creating Omni Channel Strategy:

  • Personalized Service
  • Make Store Experience Memorable
  • Training/Reskilling Staff
  • Employ Metaverse in Online Stores
  • Data-Driven Strategies

About 74% of customers do online research before visiting a physical store.7

 

 

3. Sales Automation

Sales Automation

By eliminating repetitive manual tasks related to follow-up, sales pipeline and lead acquisitions,8 automation9 can increase business growth through:

  • Increased productivity
  • Increased efficiency
  • Improved accuracy and acceleration of sales process
  • Improved lead management
  • Reduced response time
  • Improved consistency of sales data
  • Efficient use of resources

Predictive intelligence adoption in sales is forecasted to grow 118% between 2020 and 2023.10

4. Customer Experience

Customer Experience

The more positive a customer’s experience is with a company’s brand, the more beneficial the impacts are on the company’s business.

Customer Experience can ultimately impact several things- customers may follow through with their purchase, become repeat customers, and/or spread the word by posting an online review or sharing their thoughts with friends and family.11

Here is how Businesses can create a positive Customer Experience

  • Manage Inventory with Automation
  • Prioritize Convenience
  • Improve Responsiveness and Engagement

70% of buying experiences are based on how customers feel they are being treated.12

5. Influencer Marketing

influencer-marketing

Word of mouth is still considered the most successful marketing tactic around; recreating it in the aggregate through influencers via social media seems to make perfect sense.13  

The continued growth of influencer marketing14 has proven beneficial for brands and influencers.

The benefits of influencer marketing are:15

  • Improved Brand awareness
  • Builds Brands Trust and Authority
  • Improved market reach
  • Improved access to the target audience
  • Enhanced lead generation
  • Increased conversions
  • Delivers strong Return on Investment
  • One of the most cost-effective channel

The market for Influencer marketing grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating steady growth. This year, the market is projected to expand to a whopping $15 billion industry. 16

Final Thoughts

Like the competition, the aftermath of a worldwide crisis like the Pandemic has driven innovation. At the same time, the Pandemic has drastically changed how business is conducted, and now it is up to the businesses whether to implement new strategies or not.

Businesses don’t have to adopt every sales trends, but there are plenty to choose from, the one that is best for a particular business. However, customers and their needs remain the salespeople’s focus, now more than ever.

Overall, 2022 will continue to grow as the Pandemic changes into the Endemic. However, there will still be many challenges to navigate since uncertainties will remain.

Those who have kept a thumb on the pulse of marketing trends will find it relatively easier to navigate than those businesses that remain oblivious to the evolving market realities.