Today, with more and more opportunities that consumers have online, switching your business online to B2B or B2C e-commerce portal is a must-do rather than just a possibility. Ecommerce allows companies to deliver a better shopping experience to every potential client and thus, contribute to increase in sales and overall customer satisfaction.
Thanks to Artificial Intelligence, the systems in place today are well aware of the context in which a user is accessing a page and are able to recommend or show contents based on the user context. AI is revolutionizing the experience of the online shoppers and retailers. While shoppers benefit from seamless experience, personalized recommendations and efficient support, retailers are able to capture volumes of data which can be used to drive more sales.