Brand Story

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| 3 min read
Do you remember the “The Complete man”? In the 90's, Raymond, India's largest branded fabric and fashion retailers, brought out its groundbreaking ad campaign which told the story of a caring family man; he was sometimes portrayed as a caring father, at other times a loving husband or a true friend who always looked stunning in a well-ironed Raymond suit. Even after two decades, Raymond continues to live on in our hearts.
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| 5 min read
In 2003, Hutchison, a multinational telecommunications company, reflected on various strategies to make its mark in the crowded telecom market. It had to communicate to its customer about its brand proposition and make a promise. And this is what they did…