Case Study

Accelerating Campaigns: A Scalable, No-Code Landing Page Solution for Manappuram Finance

Sani Philip | | 3 min read

Introduction

Manappuram Finance Limited required a campaign landing page to effectively promote their financial services and special offers. The landing page needed to be highly engaging, mobile-friendly, and optimized for conversions while ensuring seamless content management using Drupal Bootstrap Layout Builder for a standardized framework.

 

Challenges

  1. Engaging UI/UX - The page had to be visually appealing and optimized for lead generation.
  2. Mobile Responsiveness - Ensuring a smooth experience across various screen sizes.
  3. Performance Optimization - Fast loading times for better user engagement.
  4. SEO & Accessibility - Making the page SEO-friendly and accessible for all users.
  5. Integration with Existing Systems - Ensuring smooth integration with backend services.

Our Approach

1. Requirement Analysis

  • Collaborated with marketing and design teams to define objectives.

2. UI/UX Design

  • Created a visually engaging layout by including elements like clear calls-to-action (CTAs), brand-consistent colors, structured typography, and well-placed graphics to make the interface very intuitive.
  • Developed wireframes and prototypes for interactive feedback.

3. Development & Implementation

  • Built the page using Drupal Bootstrap Layout Builder to leverage a standardized grid system.
  • Eliminated the need for manual coding by utilizing the dashboard interface.
  • Allowed for quick layout development and modifications without coding efforts.
  • Enabled spacing adjustments and layout tweaks directly from the dashboard, without editing CSS.
  • Published campaign pages faster than the usual coding method, improving efficiency.
  • Implemented Twig templating for reusable design components.
  • Optimized performance using lazy loading, caching, and asset minification.

6. Accessibility & SEO Enhancements

  • Followed WCAG 2.1 guidelines for improved accessibility.
  • Integrated structured data for better search engine rankings.
  • Optimized meta tags, headings, and alt texts.

       1. Security & Compliance

  • Applied SSL encryption and security best practices.
  • Ensured compliance with GDPR and other relevant regulations.
  • Conducted security testing to identify and fix vulnerabilities.

       2. Testing & Deployment

  • Performed cross-browser and device testing for consistency, including testing on Chrome, Firefox, Edge, and Safari across desktop and mobile devices.

    Browsers Tested (with Versions):

  • Google Chrome - v119
  • Mozilla Firefox - v116
  • Microsoft Edge - v120
  • Safari - v16.5

Solution

Solution Benefits

  • For the Marketing Team: The standardized grid system provides a consistent, visually appealing layout structure, ensuring campaigns maintain a professional and uniform appearance across all landing pages. This enables marketers to focus on content and conversions without worrying about design inconsistencies.
  • For the Client: The structured grid system ensures responsiveness and accessibility, making it easier for users to navigate the page seamlessly on different devices, ultimately improving user experience and engagement rates.
  • For the Team Building and Maintaining the Site: The grid system simplifies layout management by reducing the need for custom coding. Spacing, alignment, and layout changes can be made directly through the Drupal Layout Builder dashboard, streamlining updates and reducing maintenance time.

For Target User Groups:

  • Rural and Semi-Urban Users: The responsive design ensures the site works seamlessly even on low-end smartphones, making financial services more accessible.
  • Micro and Small Entrepreneurs & Informal Employees: A clear, structured layout helps users easily find loan options and financial services suited to their needs.
  • People with an Immediate Requirement of Money: Well-placed CTAs and intuitive navigation allow users to quickly apply for loans without unnecessary complexity.
  • Educated and Tech-Savvy Users with Access to Formal Banks: The standardized layout provides a professional, high-quality user experience, ensuring credibility and trustworthiness.

Result

  1. Improved Mobile Experience - Fully responsive design with lesser responsive bugs.
  2. Faster Load Times - Performance optimizations enhanced user experience.
  3. Better SEO Performance - Structured content and optimized metadata improved search rankings.
  4. Faster Campaign Launches - Bootstrap Layout Builder significantly reduced development time.
  5. Flexible Design Adjustments - Spacing, alignment, and other layout refinements were easily managed via the dashboard.

 

Conclusion

The Manappuram Campaign Landing Page successfully met the objectives of speed, efficiency, and engagement by leveraging the Drupal Bootstrap Layout Builder. The ability to manage spacing, layouts, and content through a no-code dashboard allowed for faster campaign rollouts and easy design modifications, significantly reducing development time. With a focus on performance, accessibility, and security, the landing page provided an optimized user experience while maintaining compliance with industry standards. This approach has streamlined the campaign development process, ensuring Manappuram can quickly launch high-quality landing pages with minimal technical overhead.

 

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