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Vimal Joseph

Director, Marketing Technology
I am a digital consultant and problem solver with 15+ years of experience in the IT industry. I head the Marketing Technology practice, which is a centre of excellence in Zyxware. We work closely with clients to create high-quality value propositions through cutting-edge processes and exploiting state of the art of technology.

CMS vs. DXP: Choosing the Right Engine for Your Website's Growth, and Why Drupal Might Be the Answer

DXP vs CMS
Digital Business Strategy | 8 min read
Dive into the DXP vs CMS debate to propel your website's growth. Discover the distinctions and learn why Drupal emerges as the ideal choice for unlocking your digital experience platform's full potential.
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Enhancing Customer Experiences: Zyxware's 2023 Journey in Martech, Automation, and Analytics

Martech
Marketing | 11 min read
Zyxware engineers impactful digital experiences with expertise in digital experience platforms, marketing automation, web analytics, CRM, personalization, outbound sales, collaboration tools, & more. Connect for innovative solutions in 2024!
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Preserving Universal Analytics Data: 10 Essential Reports to Back Up from Universal Analytics (UA)

Custom Channel Grouping - Report GA4
Web Analytics | 8 min read
In this article, we will explore 10 key UA reports that provide invaluable historical context for your web properties, aiding in future strategy formulation and decision-making.
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Backup Universal Analytics Data with Python

Universal Analytics End of Life
Web Analytics | 12 min read
Universal Analytics (UA) ceased processing data on July 1st, 2023. Google has announced a complete shutdown of the UA interface and APIs slated for July 1st, 2024. In response, we have released a free Python script to demonstrate how to download UA data programmatically.
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Embracing the Future with Drupal: Introducing Long-Term Support for a Smoother Digital Journey

Sample Schedule
Drupal | 3 min read
The digital landscape demands agility and foresight. With Drupal's revised release and support plan, users now have a reliable framework to stay ahead of the curve. Unpredictable release schedules often created uncertainty and complexity in maintaining Drupal-powered websites. However, those days are now behind us. Drupal has introduced a significant shift in its release and support strategy, empowering its users to confidently plan for the future and address challenges with newfound clarity. Let's explore what this means for the Drupal community
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Prioritize and Pick Unique Contacts from a Company for Your Cold Outreach Campaign Using Spreadsheets

Filtering Contacts
Email Marketing | 6 min read
We encountered a challenge within one of our large target audience database, which included names, emails, and designations. Multiple contacts from the same company, bearing similar or varied designations, populated the dataset. Mass emailing several contacts within a single company isn't a good idea. We must extract one key contact from each company for our campaign to address this. This article showcase the spreadsheet based solution we have used to extract the required contacts
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Beyond Websites: How DXPs are Redefining Digital Interactions

Digital Experience Platforms
Drupal | 6 min read
Modern websites have transformed significantly beyond static pages and basic interactivity. With the seamless integration of mobile and web technology, the goal is to offer immersive and dynamic digital experiences. This evolution is primarily driven by the demands of today's users, who expect a blend of intuitive design, personalized content, and cross-platform accessibility. As a result, the rise of Digital Experience Platforms (DXPs) is evident, aiming to interconnect various technologies to optimize user interactions and engagement.
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Why Choose Drupal? 7 Business Requirements it Seamlessly Addresses

Visualizing Drupal's Diverse Capabilities for Business Success
Drupal | 8 min read
Drupal isn't just a CMS anymore. It has evolved to become a central part of the larger digital experience platform ecosystem. Designed to cater to agile marketing and communication teams, its functionality extends far beyond a traditional CMS. It offers a vast array of capabilities, suitable for a wide range of digital projects, thereby showcasing Drupal's versatility. This article explores seven business requirements ideally suited for Drupal solutions.
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The Road to Drupal: Essential Guidelines for Migrating Your Website to Drupal

Drupal Migration Guidelines
Drupal | 9 min read
Effortlessly migrate your website to Drupal with Zyxware. Audit, plan, select experts, and ensure post-launch support for a seamless transition.
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Unpacking the Schema.org Blueprints Module: Insights from My Session at Infosys

Unlocking the Power of Structured Data: Exploring Drupal's Schema.org Blueprints Module
Drupal | 3 min read
Recently, I presented an online session for the TechCohear community at Infosys, focusing on the Schema.org Blueprints module. This module developed by Jacob Rockowitz simplifies building structured websites. It's a significant leap for Drupal in managing and distributing structured data.
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