Vimal Joseph

Google Analytics 4 (GA4) recently introduced a new feature that marketers have long awaited - the ability to create custom channel groups. In the past, marketers had to rely on the default channel groups provided by GA4, which didn't always accurately reflect the nuances of their campaigns. With the introduction of custom channel groups, marketers can now create rule-based categories for website traffic sources, giving them greater control over how they analyze their data. In this article, we'll look closer at channel groups, the advantages of custom groups, and how to create your own custom channel groups in GA4.

Upgrade to Privacy-Friendly Analytics with Matomo and Plausible: The Best Google Analytics Alternatives for Website Owners.

Website personalization has become an essential aspect of online marketing in recent years. With the help of personalization, businesses can provide a better user experience to their customers and increase engagement and conversions. This article talks about how we enabled our website experience to be more personalized based on content grouping.

Discover the differences between Drupal updates vs upgrades vs migrations with our guide. Determine when and why you may need each one to keep your site running smoothly and securely.

Gain a deeper understanding of bounce rate in GA4 and improve website engagement with data-driven insights.

Get insights on GA4 custom dimensions and cardinality in our article. Optimize your data analysis with custom dimensions in Google Analytics 4.

Maximize your analytics potential with our comprehensive Google Analytics 4 migration guide. Upgrade and enhance your data analysis seamlessly!

entityQuery is one of the most used functions in Drupal. It helps you easily pull Drupal entities in code. But when you use this in contexts other than controllers, say in cron-jobs or update hooks where the system is accessed as anonymous users, it may not work as expected in Drupal 9 Unless you call accessCheck explicitly. This short article talks about how to use entityQuery in these contexts and write entityQuery compatible with Drupal 10.x

We recently deployed a feature on our website personalization engine that can select Drupal blocks based on the visitors. The Drupal part of this feature is implemented using the block_field.

Learn about the results of a digital marketing experiment that tested the accuracy of tracking ad impressions using our website personalization tool.