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Vimal Joseph

Director, Marketing Technology
I am a digital consultant and problem solver with 15+ years of experience in the IT industry. I head the Marketing Technology practice, which is a centre of excellence in Zyxware. We work closely with clients to create high-quality value propositions through cutting-edge processes and exploiting state of the art of technology.

Custom Channel Groups in Google Analytics 4

ga4 logo
Marketing | 5 min read
Google Analytics 4 (GA4) recently introduced a new feature that marketers have long awaited - the ability to create custom channel groups. In the past, marketers had to rely on the default channel groups provided by GA4, which didn't always accurately reflect the nuances of their campaigns. With the introduction of custom channel groups, marketers can now create rule-based categories for website traffic sources, giving them greater control over how they analyze their data. In this article, we'll look closer at channel groups, the advantages of custom groups, and how to create your own custom channel groups in GA4.
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Say Goodbye to Universal Analytics: A Guide to Privacy First Google Analytics Alternatives

Privacy-friendly Google analytics alternatives
Marketing | 10 min read
Upgrade to Privacy-Friendly Analytics with Matomo and Plausible: The Best Google Analytics Alternatives for Website Owners.
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Website Personalization: Leveraging Content Groups for Personalized Digital Experience

Content Grouping - Website Persoanlization
Marketing | 11 min read
Website personalization has become an essential aspect of online marketing in recent years. With the help of personalization, businesses can provide a better user experience to their customers and increase engagement and conversions. This article talks about how we enabled our website experience to be more personalized based on content grouping.
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Drupal Updates vs Upgrades vs Migrations: What's the Difference and When Do You Need Them?

Drupal Updates vs Upgrades vs Migrations
Drupal | 11 min read
Discover the differences between Drupal updates vs upgrades vs migrations with our guide. Determine when and why you may need each one to keep your site running smoothly and securely.
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How GA4 Handles Bounce Rate: Moving Towards Engagement

Bounce Rate in GA4
Marketing | 8 min read
Gain a deeper understanding of bounce rate in GA4 and improve website engagement with data-driven insights.
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Understanding Cardinality and Custom Dimensions in Google Analytics 4

GA4 Custom Dimensions
Marketing | 6 min read
Get insights on GA4 custom dimensions and cardinality in our article. Optimize your data analysis with custom dimensions in Google Analytics 4.
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Google Analytics 4 Migration Guide: Best Practices for a Smooth Transition

Google Analytics 4 Migration Guide
Marketing | 7 min read
Maximize your analytics potential with our comprehensive Google Analytics 4 migration guide. Upgrade and enhance your data analysis seamlessly!
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Using entityQuery in Cron, Update and Other Contexts

Drupal Logo
Technical Q&A | 6 min read
entityQuery is one of the most used functions in Drupal. It helps you easily pull Drupal entities in code. But when you use this in contexts other than controllers, say in cron-jobs or update hooks where the system is accessed as anonymous users, it may not work as expected in Drupal 9 Unless you call accessCheck explicitly. This short article talks about how to use entityQuery in these contexts and write entityQuery compatible with Drupal 10.x
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Creating a Unique Experience for Every User: Personalizing Drupal Websites

Personalized Home Page Banner
Marketing | 5 min read
We recently deployed a feature on our website personalization engine that can select Drupal blocks based on the visitors. The Drupal part of this feature is implemented using the block_field.
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Website Personalization Engine: Testing the Accuracy of Tracking Ad Impressions

Tracking the acculary of ad impressions
Marketing | 6 min read
Learn about the results of a digital marketing experiment that tested the accuracy of tracking ad impressions using our website personalization tool.
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