Top Five Reasons Why Drupal Is the Most Agile CMS

| | 3 min read

Content marketing is something that every marketing team take up very seriously. To efficiently run a content marketing operation, your first task is choosing a suitable CMS. You can’t go far without this. Of course, there are many CMSs, but Drupal CMS is the most convenient and promising among the entire list.

Why choose Drupal for your content marketing initiative?

With over one million users worldwide, Drupal is a free and open-source CMS platform that small-to-large organizations can use freely without fear of vendor lock-in. Due to the enormous amounts of contributed modules and ready-to-use features, it is the first choice of CMS for many organizations. Drupal also possesses a robust and flexible architecture ready for the enterprise.

Most marketing teams want to follow an agile model to implement growth strategies and want to consider this when they look for a Digital Experience Platform or a web CMS

This article talks about a few areas where Drupal as a web CMS shines as an Agile CMS.

Let’s start!

 

 

1. Highly Flexible and Customizable

Enterprise content strategies are based on end-user experiences and responses. As such, there is no one size fits all model or framework for content management. Drupal comes with its own CMS framework which is highly flexible and customizable.

  • If you are looking for a decoupled architecture or a hybrid model for content delivery?
  • A central repository of content for multiple subdomains? or
  • Integrations with CRMs and other systems?

Drupal support it all. From the list of thousands of contributed modules available and the options to customize and extend the framework, it is possible to fit Drupal to the use case any marketing team have.

2. Ease of use

With the upcoming Drupal 10, the CMS comes with tonnes of ready-to-use features including CKEditor5, Layout manager, Workflows, accessibility readiness, Mobile first etc... The out-of-the-box features enable marketers to reduce the dependencies on developers to create engaging content. Features like Layoutbuilder bring the flexibility to create or modify landing pages to the content creators. The workflow system makes it easier to manage the entire content production workflow.

3. SEO-Packed CMS

Semantic structure plays a vital role in making any content great. Drupal’s metatag module allows content managers to add meta tags to the website automatically. This metatag module also enables to shape of the content on social media sites with the help of APIs. Additionally, Drupal comes with an SEO tool suite for optimization, analysis, and reporting. It makes SEO management drastically easier for content managers. Content marketers can manage the metatags and enable them for new types of pages easily without any developer dependency.

 

 

4. Personalization

With the chatter around tailoring customer experience for each customer, It is possible to connect Drupal to a CDP to collate all customer data across all touchpoints in a single place to have a 360-degree view. The CDP's segmentation capabilities and ability to identify personas can then bring back to Drupal to create personalized experiences for each customer.

5. Security

Security is the utmost important factor for any marketing team. Any kind of defacing can affect the marketing initiatives very badly. With the automatic updates, Twig theming engine and Drupal's security team make sure that a well-maintained Drupal website will never get in a cyber attack.

Final Say

Drupal web CMS helps the enterprise marketing team implement their agile practices with the flexibility and features it offers. We have worked with agile marketing teams for implementing Drupal for their content marketing needs. Get in touch with us to know more about how Drupal can support your agile content marketing team.