ROI

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| 3 min read
Businesses are getting more stringent about choosing a platform that guarantees effective content marketing. Marketers expect to see compliance with web standards, scalability, integration and customization, all bundled in a single offering. Users are looking for an ideal platform that places more power in their hands. To obtain measurable Return on Investment (ROI), more and more marketers are beginning to rely on Drupal, and the reasons are remarkably striking.