How to write engaging blog posts

| | 2 min read

To write an interesting blog post, what you need essentially is an excellent idea or topic, correct spelling and grammar, and a powerful mastery of the essay form. However, if you want to write a wonderful blog post, one that has the 'Wow factor', you have to go a little further.

Here are a few tips on how to write informative and engaging blog posts:

Attract your audience with the first sentence: This is the toughest part in writing a blog post. The first sentence should be able to capture the attention of the reader, and at the same time, give them information about what the post is all about. So, you can begin your blog post with an interesting quote, statistics, story or a riveting question.

Edit the content and make every word & sentence count: Edit the copy, take off the excess content and make each and every word and sentence add value to your copy. You can include additional information to substantiate your opinions or arguments.

Make your sentences short, clear and crisp: Keep your sentences short and crisp. Refrain from using too many adjectives and adverbs.

Use simple and precise words: Do not use long-winded words and complicated jargon as it makes the blog post appear pretentious. Use words that expresses your idea clearly and can be easily understood by the layman.

Sprinkle a few pop culture references, if possible: Pop culture references make your blog post more interesting. This allows the audience to identify with you and makes you likeable. However, be careful when using these references.

Make your blog post unique & relevant: There may be several blog posts written on the same topic as yours. However, what is important is the originality of your blog post. So, ensure that your blog post is 100% original.

Punchy conclusion: Summarize all your important points in the conclusion and make it interesting by adding a thought-provoking question or call-to-action.

What ultimately matters is writing blog posts that are compelling, informative, and original enough to keep your visitors coming back to your site for more.

Zyxware offers an entire gamut of content development services, including articles, blogs, press releases, promotional web content and viral marketing content perfectly tailored to meet the specific requirements of your business. With our qualified and experienced team of content developers, we create information-rich, persuasive copies that is suitable for your audience. Over the years, we have delivered content writing services for various industries, including healthcare, education, finance and art websites. For more information regarding our content development services, please get in touch with us.