Top 4 Reasons For Using Chatbots In E-commerce
BY michael.stoddard
1 year ago
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Today, with more and more opportunities that consumers have online, switching your business online to B2B or B2C e-commerce portal is a must-do rather than just a possibility. Ecommerce allows companies to deliver a better shopping experience to every potential client and thus, contribute to increase in sales and overall customer satisfaction. There are many aspects related to e-commerce you have to consider. However, in this article, we are not going to talk about those. Instead, we are going to discuss a not-so-fresh but yet trendy feature of electronic commerce that is widely known as chatbot, its main features, and figure out whether it is effective or not.

ChatBots, What Are They?

A chatbot is a special software used to support a conversation (either verbal or in written form) with an actual person in a dialog box. Such programs are widely used today by many brands to simulate a real-time conversation helping their customers to get instant support at any time. This is not an innovation in the world of technology. Many of us remember those first clumsy chatbots that barely could give you the needed feedback but now times have changed. In fact, this technology has developed over the years. Artificial Intelligence technology has developed so much that it is almost impossible for a user to recognize whether he is talking to a real person or to a bot. Therefore, nowadays using AI in ecommerce is not only a great way to help your clients receive prompt customer support, but also provides assistance in making purchases, searching for interesting deals, and even identifying what they need!

What Are The Top Reasons For Using Chatbots?

Although more and more retailers have admitted to the usefulness of AI and adopted this technology, there are still those who are hesitating over its adoption. Do you really need it? Below are the top reasons that prove the effectiveness of AI in e-commerce.

Better Interaction And Reduced Expenses

Chatbots in customer service is the most popular and widely used way of integrating Artificial Intelligence in e-commerce. Indeed, such programs are perfect for companies that strive to deliver better user experience, expand their brand, meanwhile reducing expense in certain areas, one of which is customer support service. How does it work? Just think of how many employees you need to provide high-quality support service to the clients from all over your country and what if you are expanding to a few more countries. This automatically requires you to create few support teams to deliver constant live assistance to thousands of people in several languages, which greatly increases your company’s expenses. Live bots, on the contrary, help you save this money. Such programs cost less, do not require any special training, and can ensure excellent quality of customer service thanks to their responsiveness. Besides, even companies that work on the international space enjoy more benefits as such software allows them to overcome one of the major issues related to the language barriers. Thus, it is an important point from this list. People always like fast responses to their queries.

For example: Imagine you run a company that offers online assignment writing help to students from different parts of the globe – how difficult would it be to manage all of your customers’ requests, questions, and claims if all of them speak different languages and live in different time zones? It will be quite problematic. You would need to hire native speakers (or people with excellent knowledge of the needed languages) and group them into several different departments that handle differing issues, which would significantly increase your budget and add many accompanying issues. However, AI can solve all these problems at once!

Help In Online Store Management

What does it mean? The ability of chatbots is not limited to just interaction with clients but in fact, if programmed in the right way, they can also play a significant role in managing your Internet store. For instance, you can program it to track the availability of particular items in your store, notifying you and your clients about the missing products, and sending a notification to a user about some upcoming deals, new products, etc. Thus, you can save lots of time without compromising the quality.


Increased Revenues

Chatbots help users find what they were looking for, thereby positively influencing their decisions and increasing your sales. A bot, in this case, will be able to provide comprehensive information about a particular product, help to get rid of the clients' hesitation and convince them to buy something. There is also another way you can use it. You can program your bots to deliver personalized bonuses or promotional code to users, or you can use this software to collect the data related to clients’ preferences and needs. Such approach can help you reach even better quality of service.

Strengthening Your Marketing Strategy

We have already talked a lot about how AI helps brands to provide more efficient, convenient, and personalized services to their clients. However, many companies that use chatbots claim that you can personalize your ads and attract more potential buyers to your store, increasing the effectiveness of your marketing strategy. This way your ads will always be based on your users’ needs and wishes. And that's not all! Modern technologies make it possible for retailers to use chatbots as smart and automated tool for the collection and analysis of users’ data. Having such information opens up new horizons for your business. Well-analyzed data and minimal adjustment of offers based on the customers’ preferences will allow you to get the most benefit in the form of higher demand for your product and improved strategy.


Marketing Strategy Using Chatbots

Is it worth building your e-commerce strategy using chatbots? The answer is individual. There are too many benefits of adopting this technology that simply can’t be denied and therefore, I believe that everyone engaged in ecommerce should consider using chatbots to gain these advantages. Besides, these benefits do affect almost all spheres of your business starting from simplifying the workflow and numerous organizational nuances, to helping you with data collection and analysis. Not to mention its ability to increase your clients’ satisfaction. Together, these small but vital advantages have made AI a tool that is almost impossible to replace in the modern business, which is why I believe every retailer needs it.



on 09th March 2015 / by anoop.v
E-Commerce testing is a very difficult task. E-commerce websites are very complex in nature. Simulating every possible action of the user is impossible because testers cannot predict the nature the of the customers. With quick change in technology, testers find it difficult to regulate tools or techniques for E-commerce testing. Some of the challenges of E-commerce testing are showing below. Brisk change of technology Brisk change in E-Commerce technology keeps the tester and developer on their toes. New software brings better functionality, conditions for testing become different for time to time. So the testers have to setup the new environment each time. Customer profiles Site visitors are vary from beginning customer to experienced customer. SO testing have to simulate all kinds of customers to meet the need through in testing the E-Commerce sites. Simulating the activity causes great challenge tot he tester. Business Environment They are especially in terms of shipping cost, Delivery, Dispatch, item tax etc should be simulated. Issues related to credit card also make the issue. Security Chance of hacking is very high in those sites, so there are no standard for security testing. Few tools are available to overcome this situation. E-Commerce Leave a reply Your email address will not be published. Required fields are marker *

on 02nd May 2016 / by Nisha.Oommen
Drupal is the No.1 CMS used to build e-commerce websites. To make your business have a wider impact, an online e-commerce site is quintessential. According to Gartner's survey of 2015 marketing budgets and projection of 2016 expectations, they predict digital commerce as the mandate for driving profitable growth. The essential features that make Drupal the CMS of choice for e-commerce sites are that it is flexible, scalable and can be used to build websites of all sizes and complexities. The powerful Drupal CMS helps build sites that are secure, SEO friendly and most importantly mobile friendly. Drupal Commerce support multi-lingual, multi-currency websites. Challenges of an e-Commerce site To have an e-commerce site up and running, it can take from a month to a year of development time depending on the requirements and the complexity of the site. For a single product limited features site, off the shelf- hosted solutions can be used, but they have limited features and its customization and up-gradation becomes costly. The challenges of an e-commerce site are of two types: Development challenges are in the area of ,developing custom themes, integrating and developing tax modules and specific payment gateways. Management challenges include getting the right logistics partner, content marketing, building trust in your site, generating loyalty, using analytics to measure performance and understanding gaps in the running of an online store. Key benefits of Drupal Commerce The contributed and inbuilt modules in Drupal enable getting a basic e-commerce website up quickly and efficiently. With the Drupal commerce module, you can add and display products, manage orders, establish payment methods through a variety of gateways like PayPal, Amazon and eBay integration, offer discounted pricing, support tax and VAT calculations, include a physical store locator and many more. Whatever possible problem you are facing in building an eCommerce site, someone else would have comes across it too and in all likelihood would have overcome that issue, making it available to the Drupal community at large. The client can have a full-fledged commerce site which is easily scalable. It doesn't need to be rebuild for incorporating latest features as it happens in the case of, off the shelf shopping carts. Furthermore,the site can be customized to their unique needs. Since Drupal is an open source technology framework, the cost will be lesser to provide excellent features in the form of plugin modules. Some of the features that can be added with extra time are shipping partners, multiple payment options, order validation automation, bulk order uploading and google analytics. Zyxware Technologies has eCommerce competency and have Commerce platforms which can be customized based on the requirement. Since we have dedicated platforms on proven technology, customization can be done in 2 weeks or more based on the number and complexity of features sought. Thus a tailor made solution can be delivered in less than a month’s time. Or if you already have an eCommerce site, but would like to add some extra features to combat fraud, increase traffic to your site through search engine optimization et cetera, please contact us. References:…. Drupal E-Commerce Leave a reply Your email address will not be published. Required fields are marker *

on 23rd November 2016 / by webmaster
Authors: Krishna R. P., Jyothish Sebastian, Smitha V. Nair Rapid economic change coupled with the changing value of money has triggered the need for employing alternate solutions to fulfill the indispensable needs of common man. There are times when you are in a dilemma when it comes to buying high-end consumer goods. Shopping Cart Abandonment The owners of a high-end specialized goods retail company approached us in a bid to rejuvenate their dwindling sales. Their main concern was the huge number of unattended orders on their site leading to abandoned shopping carts. There are a number of reasons associated with shopping cart abandonment, a common issue being the lack of money to make purchases. The owners had an awareness of a potential solution to their woes and it was a payment gateway named ‘Affirm’. Initially, the merchant was a tad bit apprehensive of proceeding with Affirm, considering the cost incurred in building the feature as there were no contributed modules in Drupal for Affirm. The merchant partnered with Zyxware Technologies to evaluate the cost and the benefits. Zyxware proceeded with creating a custom module for Affirm right from scratch, which then was integrated into the existing site. What is Affirm? Affirm allows easy and quick financing without credit cards for payments within the US. Affirm assures ‘Pay over time, on your terms’, with fixed monthly payments. Affirm allows consumers to pay for items in monthly installments with a simple and transparent fee. Users can either sign up for an account at the Affirm website or add it as a payment option on the checkout page of their online partner stores. Users are allowed to take loans at checkout at select online stores. How Affirm financing works? An insight into the working of Affirm is best described below: The Customer purchases with Affirm on checkout The Merchant captures and processes order Affirm then settles the full amount with Merchant and services the loan directly with Customer Highlights of Affirm Paypal and Authorize.Net are the most sought-after payments gateways worldwide. Even though both merchants & developers are comfortable with their integration into e-commerce portals, the same doesn’t apply to a few customers. The purchase of premium products with full settlement always create a financial step down in their monthly budgets. The hassles of applying for a loan is another barrier when it comes to purchasing their favorite products. Interestingly, though, the number of customers seeking loan is quite high. This scenario forced the merchant to integrate “a system” which would help these customers to move their wish list into the shopping cart and fulfill orders on time. A system that Provides instant loans to end consumers on the go Provides instant full payment capture for merchants Help in easy integration to e-commerce portals An inevitable question during implementation was 'What happens if my customers don't pay?'. Affirm assumes the credit risk from the customers and pays the merchant in full as soon as the transaction is captured. Boost in Sales Zyxware as the technology partner had the opportunity to integrate Affirm payment gateway on the e-commerce site. The owners were in for a surprise on the first day itself after the deployment of the feature. They were able to recover the development cost fully and within a period of 2 months, the site witnessed a rapid growth in the sales of premium goods. The site was able to generate revenue from 46 new orders placed through Affirm, which equated to an increase of 20% in their sales. Zyxware, with the permission of the merchant, released the customized Affirm modules for Ubercart and Drupal Commerce under GPL (General Public License). To know more about how we can help your business integrate solutions to your website or to know more about Affirm or module customization, please get in touch with us! Business Intelligence Drupal E-Commerce Leave a reply Your email address will not be published. Required fields are marker *
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