How Drupal helps you to build a great landing page?

By | 05th Feb 2015 | 3 min read

A landing page refers to a particular web page that a visitor usually reaches upon clicking a link or an online advertisement. This page usually displays information that is directly related to the keywords that has a user has searched for, or the has the relevant keywords directly on the page. Landing pages are basically conversion tools i.e. the primary objective of a landing page is to turn a visitor into a lead.

The landing page enables a company or organization to market their products or services directly to the visitor, and perhaps turn them into a potential customer. Essentially, there are two types of landing pages: Click Through and Lead Generation.

Landing Page Optimization (LPO) plays a significant role in the success of an email marketing campaign, PPC, or an SEO campaign. Landing page optimization basically refers to the optimization of a landing page in order to enhance the lead conversion rates and could be associated with promotional content on a a social media page or an email-marketing campaign. With Drupal, you can create a great landing page for your website.

If you are wondering how to create a landing page in Drupal, here's something for you. Drupal CMS offers a host of solutions that could be easily customized and integrated with the Drupal properties to achieve landing page optimization effectively.

Panels: You can create a landing page easily in Drupal using the Panels module. The module comprises a pluggable caching mechanism with several options to build customized layouts for different purposes. Moreover, it also has a drag and drop content manager that enables you to create a customized layout and position the content in it. This module could be integrated with other systems to create nodes.

Login Destination: This module redirects a user to a particular page after they have logged in or registered to a website. The login destination could either be an internal page or an external URL. This module enables a user to stay on a specific page he/she has recently visited even after they have logged out from the website.

Multivariate: Yet another module that helps to easily create a landing page in Drupal is the Multivariate. With the Multivariate module, multivariate or A/B style testing studies can be done on live sites to assess the effectiveness of interfaces. The Multivariate module is extremely powerful in comparison to external solutions.

Visual Website Optimizer: With this module, a landing page can be optimized with minimal coding capabilities. Visual Website Optimizer is an easy to use A/B testing tool and is integrated with a WYSIWYG editor and a point and click test designer that facilitates the creation of multiple variations.

Panelizer: The Panelizer enables the attaching of panels to any node in the system. Moreover, it offers the options to customize the content and design, at the same time retaining the Drupal node editing structure. Panelizer is an exportable module and can be used to build a landing page with dynamic content structures. It is significant in creating high converting landing pages.

Landing page is a crucial tool in digital marketing. A/B split testing has become a popular landing page optimization technique for streamlining a marketing campaign. So, if you want your marketing campaign to yield maximum returns on investment, we will help you build the best optimized landing pages. At Zyxware, we provide you enterprise level Drupal based web solutions depending on your unique business requirements. For more information on our services, please get in touch with us.