How can you make your website mobile friendly?

By | 04th Feb 2015 | 3 min read

With the increasing use of mobiles and smartphones, it has become necessary for businesses to effectively reach out to customers by designing websites for all devices. Infact, today, a huge majority of consumers rely on mobile devices to look up websites while on the move.

In the modern corporate scenario, designing a website that is user-friendly, and easy to navigate on a small touch-screen is crucial for ensuring customer satisfaction and improving your business prospects. Let us take a look at some of the ways to make your site mobile friendly.

Responsive Design: For building a mobile friendly site, design your site in such a way that it is capable of intelligently responding to various device resolutions, right from desktops to smartphones. A major benefit of responsive design is that the layout of the site could be adjusted based on the size of the screen. Instead of shrinking the website to fit the screen, you can enable the various items on the page to stack and flow in a different manner or perhaps, create a longer page in which text, images and buttons stay at a suitable size that could be easily viewed on a small screen.

In a mobile device, a responsive design also alters user interaction with the site; for e.g. there would be device drop-down menus that are compatible with the device, and a host of touchscreen features like swiping, tapping, and other actions.

Enable users to view "Desktop Version" if not responsive: Although a responsive website allows most of the desktop content to be viewed on the mobile, for sites which does not have a responsive design, it is good to enable users to "view as desktop". In case a user is pretty much familiar with the website's desktop version, he would find it more convenient and faster to use that version to find the information he is hunting for. In addition, the "Desktop Version" link should be positioned intuitively, so that users need not put too much effort in searching for it.

Never use Flash: It is to be noted that flash has always failed in interacting properly with mobile devices including Apple mobile devices, the iPhone, iPad, iPod, and Android devices. Hence, while building a mobile friendly website, flash elements with JavaScript or HTML 5 coding should be replaced.

Optimized Performance: One of the ways to make your website userfriendly is to ensure optimized performance. An optimized website loads quickly, and an optimized page downloads only minimal data when it is opened. These two aspects are extremely important for mobile users.

Always keep contact information in a place that is easily accessible: When building a mobile-friendly site, it is recommended to place your contact information in a place that is easily accessible. Users can dial phone numbers on smartphones or over VoiP apps and a maps app can be used to open addresses, thus enhancing the convenience for a mobile user.

At Zyxware, we combine our indepth knowledge in web and mobile platforms to create responsive websites that can effectively function across all devices. We follow a rigorous testing process to ensure that the website’s performance meets your business requirements. We consistently focus on seamlessly integrating different versions of the website. And what you ultimately get is a site that is speedy, secure, and reliable and results in a significant increase in the overall traffic and conversion rates. If you are on the lookout for a company that creates mind-blowing responsive websites at absolutely affordable prices, do get in touch with us.