Top Ten Sales Engagement Tips in 2022: Ultimate Guide

| | 9 min read

How would you like to improve your conversion rate by up to 400%? Well, that is what can happen if you are able to engage your prospects.

Sales engagement is a term used in business to describe the interactions between a company and its potential or current customers. Sales engagement techniques are employed to create and foster relationships with customers in order to increase sales.


In a world where it is extremely difficult to make sales, one of the most effective changes that you can implement is to engage prospects. It may seem like a no-brainer but there's a lot more to it than just having an initial conversation with someone who shows interest in your product or service.

Strong engagement between sales reputation and prospects helps increase the likelihood of making sales. In 2022, here are a few important  tips for engaging your customers in sales:

Top Ten Tips for Engaging Your Customers in Sales



1. Know Your Customer and Their Needs

In order to have a successful sales engagement, there must be two parts. One is knowing what the customer needs and how those needs can be met through the product or service being sold. The other part is communicating to potential customers why they need your product, who else has purchased it, and how much other companies charge for something similar.

Knowing your customers needs

This type of communication must be tailored to the customer and their needs. This will help you to provide them with the right products and services. This will build up a long-term relationship with them.

2. Build Relationships with Your Customers

Your customers are the people who buy your products and use your services. They give you money, which gives you a way to pay yourself (if you are running your own business) or pay employees (if you are in a company). Your customers also provide valuable information about what they like and don't like, which can be used to make your products or services better.

Customer Relationship

The relationship you have with your customers is important for many reasons.

  1. First, they give you money. It's up to you whether you want to take the customer's money in exchange for a product or service, but if you do, it is your responsibility to offer a quality product or service in return.
  2. Second, they will tell other people about their experience with your business and the products or services they bought from you. If your customers have a good experience, they will be more likely to recommend you or to give positive reviews, but if their experience was not good, they may tell others about it. So the way you treat your customers affects whether other people choose to do business with you.
  3. Finally, because of this, the relationship between you and your customers is a two-way street. You need to respect your customers and listen to them if you want them to respect you back and listen to you when you tell them what they should or shouldn't buy from you.

Whichever business model you follow, whether it's entrepreneurship or working for a large company, always remember that the customer is at the center of your business. If you focus on keeping your customers happy, they will not only be more likely to buy from you, but they will also be more likely to buy more of the products or services you offer. If you treat them right, they will support your business and help it grow.


3. Keep Your Customers Informed

One of the best ways to keep your customers happy is to keep them informed. Whether it's telling them about changes to your policies or letting them know about new products, keeping customers informed will keep them, happy customers.

Keeping your customers informed

Writing a blog is one of the best ways to stay in touch with your customers. Not only will you keep them informed, but you'll also show them that you're interested in keeping them as customers. You can also use social media to keep customers informed.

Make sure you have a system in place for notifying customers about changes and make sure that it's clear to them that they can opt out of your emails. And if you do decide to send emails, make sure that they're not too promotional.



4. Train Your Sales Team

No matter how good your product or service is, if your sales team isn’t up to par, you’re going to have a hard time making sales. That’s why it’s important to invest in training your sales team.

Training your sales team

But what should you train them on? Well, there are a lot of things you could focus on, but here are five key things:

  1. Understanding your product: It’s a good idea to go over the ins and outs of your product with your team. They need to know how it works, what it does, and what makes it different from other products on the market. The more they understand your product, the better prepared they will be to sell it to customers.
  2. Building relationships: Building relationships with potential and current customers is key to making sales. Your team needs to be able to connect with people and establish trust. They should also be able to identify the needs of potential customers and figure out how your product or service can meet those needs.
  3. Closing deals: Closing deals can be a major part of the job for a salesperson. You should teach your team how to identify key closing opportunities and assess whether or not those opportunities are worth pursuing.
  4. Researching competitors: It’s important for your team to know what other companies in the industry are doing, so they can set themselves apart from their competition.
  5. Handling objections: Your team needs to know how to handle the most common objections customers have, so they can move toward a close more quickly and efficiently.

5. Track Customer Activity

Make sure that you are tracking your customers to find out more about their needs and preferences. This information will help you to keep the conversation going with them, as well as give them what they are looking for. It will also be useful if there are any problems with the products or services that you are providing them with because it should help you to resolve these issues quickly. You can use a CRM system to do this easily.

Tracking customer activity

6. Provide Timely Updates

Whenever something big happens, we want to be the first to know. That’s why it’s important to provide timely updates to your customers about new products or services. If you want to increase sales engagements, then keeping your audience up-to-date is key.

There are a few different ways to provide timely updates:

  1. Use social media: Make sure you’re using all of the different social media platforms to keep your readers up-to-date. This includes posting updates on Facebook, Twitter, Instagram, and any other platforms you may be using.
  2. Use email notifications: If you have a newsletter or email updates, be sure to send out notifications when something important happens.
  3. Create alerts: If you are really looking for up-to-the-minute information, consider creating an alert for your topic that sends emails to people who sign up whenever there’s new content. You can do this on RSS feed or social media platforms like Facebook.

For your e-commerce store and want to let people know about new products, it’s important to provide timely updates. When people feel informed, they are more likely to trust your website and become regular visitors.
So, make sure you’re using all of the different tools at your disposal to keep your readers informed.

7. Get Feedback

Get your customers to give you some feedback about their experience with your company. This will allow you to find out what they think, and it gives you a chance to improve the services that you are providing for them. You can use Survey Monkey or ask them directly on social media platforms such as Facebook and Twitter if they have an account.

8. Solve Customer Complaints Quickly

If you want to keep your customers happy, you need to solve their complaints quickly. When a customer has a complaint, it can be frustrating for them.

Make sure that you deal with it immediately in order to keep them engaged with your company. They may have been waiting on hold for a long time or had to fill out a lot of paperwork. They may feel like they are not being heard.

Solving the problem quickly is likely to result in being more satisfied and happier with the outcome of your conversation together, this will bring more future engagement from them.

9. Use Social Media

Social media plays a major role in the field of sales. It has also played a large role in helping companies develop and maintain their relationship with existing and potential customers. By using social media platforms such as Facebook, Twitter, Pinterest and LinkedIn, companies can communicate with their customers and followers in real-time. Additionally, social media can also be used to monitor what people are saying about your company or product.

This can help you improve your products or services based on customer feedback. In addition, social media can also be used to drive website traffic and leads. By creating interesting and engaging content, you can attract potential customers to your website. Ultimately, social media can be a powerful tool for sales and marketing. If used correctly, it can help you reach a larger audience and improve your bottom line.

10. Keep it Personal

"Keep it personal" is a phrase I've heard countless times during my time in sales. But do we really know what this means? It seems that most people think that this phrase means, "be friendly." They assume that you should be nice to your prospect and become their friend. However, this is not what "keep it personal" means.

Keeping it personal means being genuine. It means that you shouldn't pretend to be someone you are not. If you have to portray yourself as something or someone else in order to sell your product or service, then it's not personal. And if it's not personal, then you're going to have a hard time making a sale.

People can smell a fake from a mile away. They know when you're being insincere. And they will not buy from you if they don't trust you.

So, how do you go about being personal? It's actually quite simple. Just be yourself. Talk to your prospect like you would talk to your best friend. Be honest and genuine. Don't try to sell them anything. Just have a conversation.

Most people are happy to buy from someone they like. So, if you can get your prospect to like you, then you do not need to sell them anything. They will buy from you because they want to, not because they have to.

Being personal is the key to a successful sales engagement. And, once you master this skill, you will be able to sell anything to anyone.


  1. What is the most important thing for engaging customers?
    You need to know your customers and their needs.
  2. What is key to building a relationship with your customers?
    You need to keep them informed and train your sales team well.
  3. When should you provide updates?
    When there's an update on one of your products or services - tell them first.
  4.  Is it easy to engage with customers using social media?
    Yes, as long as you use it right. Social media is a great place for getting feedback from them too!
  5. How do we solve customer complaints quickly?
    Handling the complaint immediately is necessary for engagement, they'll be more satisfied and likely to become engaged again if the problem gets solved quickly.
  6. How long should it take for a business to see results after using these tips?
    It can vary, but usually, businesses see results fairly quickly, usually within a few weeks or months.
  7. How often should these tips be used in order to maintain customer engagement?
    You don't need to use them all the time, just make sure that you are using the ones that work best for your company and customers. You can also change them up every now and then to keep things fresh.


As you can see, there are many different ways that you can increase customer engagement using various tips and techniques.  Do you have any successful sales engagement tips that have not been included here? Do share in the comment box below!