UA Backup

Google Universal Analytics (UA) is scheduled for full shutdown on July 1st, 2024. Google recommends exporting your data directly from the UA interface or, for UA 360 customers, via BigQuery export. However, the UA interface limits downloads to 5,000 records at a time, making comprehensive backups tedious for websites with larger traffic volumes. This article explore 3 free tools that can be used to automate the backup of your UA Reports.

Google Analytics is sending out reminders about the complete shutdown of Universal Analytics (UA) services and APIs on July 1st, 2024. Many organizations have migrated to GA4 or GA4 alternatives like Matomo, Plausible Analytics, or SEAL Metrics. But what about your historical UA data? Google's only suggestion is to manually export reports – a daunting task for websites with 10-15 years of data. There's no Takeout option.

Secure your insights by backing up your Universal Analytics annotations and preserving a decade of valuable data for smarter decisions and strategy optimization.