Drupal SEO
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on 29th March 2016 / by nayanathara
An efficient online sales and branding strategy requires an attractive, professionally designed website. Your business website goes a long way in creating an impression on your customers and prospective buyers. In addition to sales, your corporate website should also convey the appropriate brand message across to your target audience. A combination of website aesthetics with higher search engine rankings is necessary for an excellent web strategy. Drupal & Search Engine Optimization(SEO) Search engine optimization or SEO is one of the most effective methods to generate more traffic and quality leads for your website. For successful SEO, your website require various online factors that need to work cohesively such as competition monitoring, link building, precise keyword research, and web analytics. However, for site optimization, using accurate keywords on your website and other aspects like clean URL structures, avoiding content duplication and indexation to the last levels, is extremely important. So, in short, to achieve higher search engine rankings, the web page content has to be SEO-friendly. There are numerous ways in which web content can be SEO optimized. A Content Management System (CMS) helps to ensure proper SEO optimization. Among the various CMS’s available today, Drupal is the most preferred CMS for websites across the world. Here are the reasons why Drupal is the best CMS for building an SEO-friendly website: Search-engine friendly URLs: URLs play a pivotal role in driving traffic to your website. Search engines constantly look for keywords in these URLs. A major benefit of using Drupal is that it enables you to create individual URLs for different kinds of content or ' URL aliases', instead of a common URL. Effective Taxonomy: Categorization just gets simple with Drupal’s in-built taxonomy. With Drupal's taxonomy, you can make the content reader-friendly i.e. you can create content in a well-organized and tagged manner. In short, Drupal’s flexible and easy-to-use taxonomy helps to make your webpage SEO-friendly. Page Titles: A keyword rich page title helps in grabbing the attention of search engines, provides a great deal of information to the reader about the page and is easily displayed in search engine results. Drupal page title module enables the automatic creation of search engine friendly titles for your webpage. It also helps create titles for the individual nodes (content) after analyzing them. Easy revision options: To be search engine friendly, fresh content needs to be updated regularly. Google’s content analysis algorithms rank websites based on the freshness and originality of the content. Moreover, Drupal enables users to revise the existing content, incorporate new keywords, and publish new content. Drupal SE0 modules: The Drupal core offers a wonderful framework for structuring content and also prevents the duplication of content. Nodewords, path redirect, Search 404 and Path/Auto path are a few of the Drupal SEO modules that help to make your website SEO-friendly. Zyxware has been actively building SEO-friendly Drupal websites for our clients in different industry verticals. From our personal experience, we can vouch for the fact that websites receive higher search engine rankings with Drupal CMS. So, if you want to build a search engine friendly Drupal website or wish to know more about our Drupal development services, please give us a call today. Drupal Development services Drupal websites Drupal SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 16th February 2016 / by Bipasha Baijulal
Google SERP (Search Engine Results Page) plays a vital role in deciding the future of any business, especially online businesses. Search engine results are responsible for driving traffic to websites and the results which are displayed on the first page are the most attractive to users like us. To achieve the top search engine rankings, the content on the webpage needs to be SEO-friendly. So no matter how cool your website looks or how user-friendly it is, if you want to draw in the maximum number of online visitors, your website has to be SEO-friendly. There are several ways in which the content can be SEO-optimized. A Content Management System (CMS) is very necessary to ensure proper SEO optimization. There are plenty of CMSs like Jhoomla, Wordpress and Drupal, among which Drupal is the most favoured CMS for websites all over the world. Here are 5 reasons why Drupal is the best CMS for creating a SEO-friendly website: SEO-friendly URLs: URLs are very important for driving traffic because search engines look for keywords in these URLs. A major advantage of using Drupal is that you can create individual URLs for the different content you create instead of one common URL. These individual URLs are referred to as URL aliases. Highly effective Taxonomy: Categorization is a piece of cake with Drupal’s in built taxonomy. You can create content and tag individual content with keyword terms. Categorization is very much required to make the content reader-friendly. In short, Drupal’s flexible and simple-to-use taxonomy makes your webpage SEO-friendly. Page Titles: Page titles are as important as URLs because: A keyword rich page title grabs the attention of the search engine It informs the reader about the page It is displayed in search engine results Drupal page title module can automatically create search engine friendly titles for your webpage. It can also create titles for the different individual nodes (content) after analysing each node Easy revision options: Every web page needs to have fresh content updated regularly to be search engine friendly. Google’s content analysis algorithms rank websites on the basis of fresh content. In Drupal, it is easy for users to go back and revise the content to add in new keywords, and to publish new content. SE0 modules in Drupal core: Drupal core offers a fabulous framework for structuring different content and for preventing duplicate content. Nodewords, path redirect, Search 404 and Path/Auto path are some of the SEO modules in Drupal that can make your website SEO-friendly. Over the years, Zyxware has been actively building SEO-friendly Drupal websites for several clients from different industry verticals. When it comes to achieving higher search engine rankings, we can guarantee that there is no other CMS that can stands close to Drupal’s SEO modules. To know more about our Drupal website development services, please contact us today. Drupal Development services Drupal Development Drupal websites Drupal SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 12th October 2015 / by Bipasha Baijulal
The World Wide Web is getting cluttered with numerous brands and products. In this scenario, how will you get search engines to favour your Drupal website? Search engines are obsessed with quality content and so your “content” is ultimately going to decide how well your website gets ranked in search engine results. Drupal is the best and most efficient platform for you to easily create and manage your content. Below are the four steps that will make your Drupal site rank better: Create readable URLs: Simple, easy-to-remember, readable URLs are favoured both by people and the search engines as it enhances their ability to recognize the relevance of the content. Using specific keywords in URLs gives an idea about the content of your page, which results in higher click rates by users in search engine results. Drupal’s Path Auto module automatically creates URL aliases for different content without manual intervention. Know your keywords: Identifying and using the right keywords and related keywords is essential for better ranking. Drupal’s Keyword Research module helps you to select the best keyword phrases for your content from your website. You can also make use of Google’s Keyword planner or Word tracker to find highly popular keywords. Make use of top 6 Drupal SEO Modules: Drupal has a number of modules that you can make use of for better search engine visibility. Here is a list of top 6 SEO modules in Drupal. Global Redirect: It fixes all the common URL problems. Metatag: Enables full control of meta tags on your site, nodes, categories, views, etc. Path Auto: Creates clean URL for your website. SEO Checklist: This module allows you to keep a checklist with which you can monitor all the SEO measures and arrangements you have taken and also know what you need to do to further improve your site SEO. XML Sitemap: Generates search-engine friendly, readable, dynamic sitemap that is Sitemaps.org compliant. Search 404: The Search 404 module replaces standard ‘404 page not found’ error pages with a search results page based on the keywords in the URL. Create external links to reputed sites: Links play a major role in getting search engines notice your website. When you create links to other related domains, it helps the search engine understand your niche and also reinforces the credibility of your site. By following these on-page optimization tactics, your site will be able to achieve greater visibility in search results. Zyxware technologies has been rendering Drupal development services to various clients for the past 9 years.We have significant expertise in developing customized Drupal-based websites for different industries. Please contact us to avail our services and to secure a better ranking for your site. Drupal Development services Drupal Development Drupal SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 30th January 2015 / by deepa.n
What webmasters can do for making their site visible to intended audience? Identifying effective ways for managing content using stories and pages on a Drupal site can really make your website stand out from others. Here are a few tips for Drupal webmasters who would like to make their website unique, valuable and reliable. 1. Set a time context for any story that goes live A 'story' is an article that has a time context. Ensure you have a context set for the 'story' in the content and title so that users will not mistake old articles for live content. A 'story' once published will have to remain published. So ensure that this context is made clear in the title and the first paragraph. 2. Maintain a proper URL Architecture Maintain a proper URL architecture and make sure a page will have a URL that complies with the URL architecture of the site. The URLs used for pages should be hierarchical so that content is neatly classified into meaningful 'directories' and 'sub-directories' in the URL. Eg: careers/internships/mba-internships, careers/internships/mca-internships 3. Create a new revision while editing stories Whenever content on a page or story is edited, always create a new revision and add a revision log describing the changes you made in the page or story. In a page it is ok to not mention edit history in the content explicitly but in stories it might be good to add a new section with "{date} Edit: Description about the edit" added to the footer of the story so that people will know the edits done in the story. Do note that in some cases this edit note can be explicitly avoided as in the case when you are correcting bloopers. 4. NEVER take down a 'story' once it goes live You never un-publish a 'story' once it gets published because there could be links coming to the 'story' from other sites or even from other stories. It is also VERY bad for SEO Eg: A 'story' about 'Summer internship programs at Zyxware for Summer 2013'. A 'story' should have an automatic URL that is defined by pathauto and all story URLs would follow a similar pattern. Eg: articles/3013/summer-internship-positions-open-for-summer-2013A 'page' is something that has information that does not have a time context or has a longer time context. You can update content in a 'page'. A 'page' is typically used to present static information to the user - eg: A page about 'Summer Internship Programs at Zyxware and application procedures'. This page would not be about specific summer internship programs for a given year but would be about summer internship programs in general. You can also link to current stories from a given page - eg: the link to the current years summer internship program. Drupal Drupal SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 29th May 2013 / by tany.antony
Global Redirect is a functional module which ensures the correct redirection of users to the alias of a given drupal path, thus avoiding duplicated content from multiple URLs. This is very important for SEO because otherwise search engines will see the same content at the Drupal path as well as at its alias causing it to believe that the site is duplicating content at two different URLs Usually Drupal shows the same content for same urls ending with or without a slash "/". For instance, examlpe.com/node/21/ examlpe.com/node/21 To Drupal these two are the same page but to a search engine these are two different URLs with the exact same content. Since "duplicate content" is a major SEO issue, Global redirect module is a must from an SEO point of view. Global Redirect addresses this issue by redirecting all the different versions of a URL or a Drupal path to the one URL that is needed. Here are the test cases/checklists against Global redirect module. 1. As the 1st case, ensure that the global redirect module has been enabled. For this, Login as admin and check if the Global Redirect module is marked/checked under the modules list, as shown in the below image. 2. Secondly, ensure that Global Redirect module is working as expected. Follow the below given cases for the same: Ensure that the URL alias given for a node changes automatically and reflects on the URL of that particular node. For testing this, consider a site with domain name example.com. Now follow the below steps: Login to http://example.com as an authenticated user who has the privilege for creating a node/content type. Provide all mandatory details In the "URL path settings" options, provide a path for the node. For example, say "Testing-Global-Redirect-Module" is given for "node 123" (as shown in the below image) Save the node. Note down the node ID of that particular node and paste it in the address bar. The node ID can be obtained by editing the content. Ensure that http://example.com/node/123 changes to http://example.com/Testing-Global-Redirect-Module Ensure that the trailing slashes given in URLs gets removed on firing the url in the address bar. For example, say http://example.com/Testing-Global-Redirect-Module is followed by a slash, i.e. http://example.com/Testing-Global-Redirect-Module/ . On submitting this, http://example.com/Testing-Global-Redirect-Module/ should be automatically redirected to http://example.com/Testing-Global-Redirect-Module Happy testing! If you would like to ensure that different SEO aspects including Global Redirect is set up correctly on your Drupal site take it through a full SEO Audit and correct all issues identified. We will be happy to help you with this. Contact us to know more. Drupal Drupal Development Software Testing Test Cases Web Testing Drupal Testing Drupal SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 23rd November 2012 / by deepa.n
When you make a fresh installation of Drupal 7, your URL will look like the following: http://localhost/~user/drupal7/?q=userYour site should have cleaner URLs while going LIVE. This is important in the SEO aspect too. So let us see how to enable clean URLs in Drupal 7. Here are the steps to follow: Step 1: Open your .htaccess file and search for '# RewriteBase' line.Step 2: Replace '# RewriteBase' with '# RewriteBase /~user/drupal7' and save.Step 3: Now, go to admin > configuration > clean urls and check 'Enable clean URLs' option & save. And you are done. Enjoy Clean URLs! Web Development Drupal Drupal 7 Drupal SEO Leave a reply Your email address will not be published. Required fields are marker * Anonymous (not verified) access_time 25 Mar 2019 - 13:44 Terrific post however I was wondering if you could write a litte more on this subject? I'd be very grateful if you could elaborate a little bit more. Appreciate it! anu (not verified) access_time 25 Mar 2019 - 13:44 I am using drupal 7 .clean url not working. The check box not show. Add new comment
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on 21st September 2012 / by webmaster
SEO is the bread and butter of any website and Drupal is no exception. The rules of SEO are pretty much the same in a Drupal as on any other CMS or plain HTML website but there are some SEO mistakes that are unique to Drupal like the ones found in our list of the Top 6 SEO mistakes found in Drupal sites. Also checkout the Top 6 SEO modules for Drupal to achieve even better Search Engine rankings. If you would like to ensure that all SEO aspects are taken care of in your Drupal site do get in touch with us Clean URLs not enabled or not configured correctly Clean URLs are URLs which do not contain any query strings and contain only the path to the resource. Clean URLs are better from an SEO perspective than ‘Unclean’ URLs as they tend to provide better readability and indicates better content structuring. Clean URLs also tend to allow webmasters to make the URL permanent as it does not expose the underlying implementation details. So ensuring Clean URLs is a good practice both from an SEO perspective, a semantic perspective and to a certain extent a security perspective. Hardcoded links to non-aliased URLs Drupal uses “nodes” to refer to content i.e http://www.example.com/node/183. This is not an issue for browsers and servers as it is for users as it is totally illegible to them to what the page is standing for. Using Hardcoded links (links in the node/nid format) instead of an aliased URL like site.com/history-of-drupal in templates and custom modules is not very good SEO. Drupal has a feature called URL aliasing that provides meaningful names to these standard URLs. This would allow for better ranking on these keywords for the pages. Clean URLs enabled without Global Redirect. It is a fact that Search Engines do not like duplicate content. If you have enabled Clean URL's on your Drupal website then nodes will be available both from their node/nid path as well as the aliased path leading to the same content becoming available from two different URLs. This can be fixed by installing the Global redirect module which when configured correctly can redirect unaliased paths to the corresponding aliased paths. Note: You might like to checkout our list of Top 10 Performance mistakes in Drupal Changing node path without creating a redirect If you have changed the url of a node in your Drupal site which has incoming links it will affect your search engine rankings negatively as it is bad SEO to have broken links. This can be solved by installing and setting up the Path Redirect Module which helps you redirect from an old url on your Drupal site to the new path. You can also decide to set the URL for the new node as the same as the old node using url alias. Having a really slow Drupal site If your Drupal site is slow - takes more than 2 seconds to load, its not only bad for SEO but your visitors will also be put off by it. Drupal has a variety of caching systems to help speed up your website. Boost is one such Drupal caching system that is pretty effective in improving site performance. Robots.txt file There is a serious SEO flaw in the standard robots.txt file of Drupal. It is set to exclude the /sites/ folder from being crawled by Search Engines. This is the folder where Drupal stores a sites images. Images with the correct alt attribute can boost your Search Engine rankings. So if your robots.txt file is not corrected you are missing out on a valuable area in SEO. Drupal has corrected this file from versions 6.20 onwards, but if you are running an older version you should correct this file or alternatively update your drupal installation. Ignoring good analytics software. Even if you get the basics of SEO right by using the right search terms and keywords and having quality content on your site, you need to get real time data of how your site performs to make minute adjustments. A good Analytics package like Google Analytics can gives you a good idea of how SE Optimized your website by giving you reports of traffic to your website, average page load times, the demographics of your users, average page bounce rates, the number of unique and recurring visits to your sites and a whole lot more which can alert you to potential areas of improvement. Drupal Drupal SEO Drupal Mistakes Leave a reply Your email address will not be published. Required fields are marker * Khalil (not verified) access_time 25 Mar 2019 - 13:44 Thanks for this this now i understand all about seo. Alexsmith (not verified) access_time 25 Mar 2019 - 13:44 unique meta tags also one the factor for SEO. Having unique meta title and description for every page is also one the great factor in the SEO. Add new comment
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on 20th September 2012 / by webmaster
Drupal provides an extensive collection of community contributed modules that are specifically designed to make your Drupal website more visible to Search Engines. Although high quality relevant content is what ultimately decides your Drupal sites ranking in Search Engines, these modules allow you to further increase your chances of getting better rankings. Having had considerable experience in doing SEO on our own site we have identified the Top 6 SEO modules for a Drupal website. Also checkout the Top 6 Drupal modules for Drupal 6. If you are looking to get professional help to help SEO optimize your Drupal site do contact us. We can provide assistance in Drupal SEO and a wide range of other Drupal Services. SEO Checklist SEO Checklist is a really good module for users who are just getting to know Drupal. This module lets you keep a checklist with which you can monitor all the SEO measures and arrangements you have taken and also know what you need to do further improve your site SEO. It is really helpful for new users who have not yet familiarized themselves with the technical jargons associated with Drupal.Download SEO Checklist Pathauto Pathauto is yet another useful module that has enabled it to be placed in the Drupal Top 5. Pathauto automatically generates URL aliases for different types of content without manual intervention. Pathauto does this using a pattern system that utilizes the token module. Pathauto also gives the admin options to change the pattern system so as to customize the url.Download Path Auto Meta Tags (Nodewords) Meta Tags allows you to set meta tags for each node, view or a panels page. Adding meta tags to a page is a good way to ensure better search Engine rankings and also to show the relevant meta content in search engine listings. This modules enables you to do that automatically.Download Meta Tags Search 404 The Search 404 modules replaces standard 404 page not found error pages with a seach results page based on the keywords in the url. This ensures that a visitor gets related info to what they were searching for in that website itself. Search 404 also includes search engine keywords detection as well as regular expression based term filtering from the URL.Download Search 404 XML Sitemap This essential SEO module generates an XML sitemap which conforms to the sitemaps.org specification. Having a sitemap ensures that Search Engine crawlers can efficiently crawl and index your Drupal site which leads to better page rankings for the keywords relevant to your site in Search Engine results pages. The module can also automatically submit the sitemap to the submission pages of popular search engines like Yahoo, Google and Bing.Download XML Sitemap Global Redirect Drupal allows URL aliases for pages on your site. Nevertheless the old path will not be removed by Drupal which means that now there are two urls pointing to the same page. There is a good chance that Search Engines will consider your site to host duplicate content if there is such an occurrence and your site can be sandboxed. The Global Redirect module provides a solution to this scenario by redirecting all the existing URLs to the correct URL before being retrieved.Download Global redirect Drupal Drupal Modules Drupal SEO Leave a reply Your email address will not be published. Required fields are marker * googlemike (not verified) access_time 25 Mar 2019 - 13:44 this really helps me, thanks and keep posting Add new comment