Digital media

How Acquia Lift Helps E-Commerce and Media Companies

December 07, 2016 - 10:55

Today’s digital experiences must travel far beyond mere customer segmentation, delving deep into individual mindsets. Acquia Lift technology helps organizations deliver stunning digital experiences that translate into revenue generation vehicles. Acquia Lift, when deployed with Drupal, can serve as a single platform for customer engagement across attitudes, preferences, marketing channels, times and devices.

Digitization: Fueling the growth of Media & Entertainment industry in 2016

The process of converting information into a digital format is known as Digitization. Here the information is organized into units called bits which can be individually addressed. This binary data is processed by computers and other devices having the capacity to compute. Digitizing information makes it easier to save, access and share across various platforms to any place in the world.

Global media and entertainment industry: Trends, challenges and a future with Drupal

The global media and entertainment sector is at the heart of a rapid transformation where current business models continue to coexist alongside the new emerging models. An analysis of the global media trends gives us a deeper insight into the ever-expanding possibilities of connecting with consumers in new and innovative ways.

Exploring frontiers: Digital marketing trends of 2016

The Digital Marketing industry is a fast-paced and volatile one and for any marketer who wants to stay at the top of the game, it is pertinent to stay updated about the latest marketing trends on a regular basis. One little slip and the opportunity to keep up to the client's standards and match up with the competition is lost, and along with it, a chance to reach the top.