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on 07th December 2016 / by Safia.F.Mohiuddin
Today’s digital experiences must travel far beyond mere customer segmentation, delving deep into individual mindsets. Acquia Lift technology helps organizations deliver stunning digital experiences that translate into revenue generation vehicles. Acquia Lift, when deployed with Drupal, can serve as a single platform for customer engagement across attitudes, preferences, marketing channels, times and devices. With more than 4000 organizations already embracing Acquia Lift, it is all set to traverse beyond persuasive content stories. Acquia Lift is about combining agile and scalable digital platforms with the most accurate understanding of customer behavior through machine learning algorithms. This innovative strategy has the potential to successfully convince customers into conversions for bottom line success. Obtain Measurable Consumer Engagement with Acquia Lift Acquia Lift contains powerful optimization features to help accomplish key tasks rapidly: Easy to implement and specially designed to support Drupal experiences Enables creation of targeted content based on specific customer attributes and personalized content delivery Allows clear goal setting to convince customers into taking actions including purchase decisions or website registrations Powerful use of testing methods, including A/B and multivariate testing Equipped with analytics tools to gain important insights and meet complex consumer expectations Third party technology integration capability for more detailed experience delivery Supports custom conversion goals in Drupal, tracking conversions and performance Two of the most demanding industry segments reaping rewards with Acquia Lift user experiences are the E-Commerce and Media segments. Here are two great stories that made a difference to consumers and the company. Engaging E-Commerce Experiences with Acquia Lift The primary gap that exists for accomplishing “content and commerce” experiences effectively is tied to the limited abilities of e-commerce platforms serving only order management systems and product management systems, leaving the need for rich content management unaddressed. Acquia Lift with seamless Drupal integration and support for leading e-Commerce platforms including WebSphere, SAP, and Magento bridges this gap for engaging shopping experiences. The story of Timex illustrates this well, where brand, intuitive navigation, and social content were delivered to a geographically dispersed audience. The final implementation featured numerous convenient functions for personalized catalog browsing and Drupal based fraud prevention. Acquia Lift Personalization and the Media Segment Media companies with the goal of digitizing content from print to online models depend on a large readership for consistent revenue streams. To know their readers well, Hubert Burda Media relied on Drupal content management with Acquia Lift personalization for its 52 million readers and came up with novel business thinking, which they named “Thunder”. Open source platform “Thunder” allows millions of other media and publishing companies to implement better editorial workflows, and build lasting customer relationships. Zyxware, a Drupal development company is the partner of choice for seamless Acquia Lift and Drupal solutions built with the objective of serving content that creates impact and customer relationships that last over a secure, optimized platform of your choice. To learn more, get in touch with us. References: Acquia lift Datasheet - https://www.acquia.com/sites/default/files/library/attachment/acquia_li…https://www.acquia.com/solutions/commercehttps://www.acquia.com/resources/case-study/case-study-timexhttps://www.acquia.com/resources/case-study/hubert-burda-media Ecommerce Digital media Acquia Lift Leave a reply Your email address will not be published. Required fields are marker *
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on 24th March 2016 / by Moses Raymond
The process of converting information into a digital format is known as Digitization. Here the information is organized into units called bits which can be individually addressed. This binary data is processed by computers and other devices having the capacity to compute. Digitizing information makes it easier to save, access and share across various platforms to any place in the world. Digitization in the Media and Entertainment space Every industry has been impacted in a positive manner by the use of digitization and the entertainment and media industry has been no exception to this. In the previous year, the M&E industry was taken by storm by the digital revolution and from the results we saw, 2016 is not going to be different. As predicted by experts, it is this digitization that will help in breaking new barriers and creating bigger grounds to play. This impact has been further fuelled by the rise of the mobile technology along with the coming-of-age of internet too. This is akin to a revolution that this industry has never seen before has given this generation a great spectacle to witness. In earlier times, it was newspaper that bought in news the next day morning from around the world. Today, the job of reporting and analysing is being done by social media platforms like Twitter and Facebook. Since the advent of mobile technology, television, radio and newspaper have taken a backseat just like the internet has transformed the M&E industry. The “second screen” phenomenon has made sweeping changes to the way users watch television. The second screen is the laptop, mobile or tablet that is used in between programs or commercials by television viewers. The presence on this second screen is extremely critical and every industry is vying for space here. Content that is available at the click of a button, yet is available from anywhere and can be shared is the need of the hour. Digitization will make sweeping changes in the way content, be it newspaper or television, is looked at and consumed. Large Media houses dealing with news on print have started looking at various avenues of reaching the audience and digitization is help them to do so. What are the key growth drivers in the Media and Entertainment sector in India? The Media and Entertainment sector in India is growing at a blazing speed. As per a FICCI-KPMG report, the Indian media segment is expected to grow at a CAGR of 13.9 percent by 2019, and one major reason for this growth spiral is the young audience, which is consuming media at their own pace and convenience, sharing content across platforms and putting their views across on social media. This is the power of digitization and this will fuel further growth in this sector. The scorching pace that it has set in 2015 will be further accelerated because it is more user-driven and will provide content that is available on demand. Zyxware has always been at the forefront of such revolutions that rock the media and entertainment industry. Our constant interaction with the leading organizations of this industry has given us access to the pulse of the M&E sector and we put it to good use along with the latest in technology while partnering with our clients. Over the past 9 years, we have successfully developed several Drupal-based websites for our clients in the media industry. Give us a call today to get an insight into our Drupal development services. Drupal Development services Digital media Social Media Leave a reply Your email address will not be published. Required fields are marker *
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on 06th November 2015 / by Nisha.Oommen
The global media and entertainment sector is at the heart of a rapid transformation where current business models continue to coexist alongside the new emerging models. An analysis of the global media trends gives us a deeper insight into the ever-expanding possibilities of connecting with consumers in new and innovative ways. The need of the hour is to find ways by which media companies can best connect with their audience and get the right content delivered through the right media, according to the customer’s choice of communication and style. To keep up with the changing times, media companies need to get involved and innovate using the latest digital technology available in the market. The numbers say it all... According to McKinsey’s Global media report 2015, the total global media revenue is projected to rise to an estimated US $ 2.1 trillion in 2018, calculating a 6.4 percent increase compounded annually. Digital advertising, video games, and broadband would remain the most rapidly growing segments over the next five years. With digital technology having such an obvious effect on the overall media market, exciting times are ahead for the consumers – thanks to the new trends in social media, wearables, mobile devices, cloud computing, real-time bidding, micro transactions and programmatic buying. Tackle the challenges & gear up for a digital revolution with Drupal The media industry is facing numerous challenges including significant reduction in the sales of newspapers, low circulation, reduced advertising revenues and various other challenges posed by digital transformation. Drupal, an open-source content management system, is fast becoming the favoured platform of choice as it helps the media industry effectively counter it's biggest bottlenecks. Here are a few reasons why media companies need to choose Drupal: Media Diversity: With varied media choices such as pictures, video clips, audio text, Drupal can be used to make media-rich sites. It is also possible to add media files from third-party providers such as YouTube, myspace and MetaCafe. Seasonal events like major league sports event or election news can be easily configured to be prominently displayed based on the interests of the clients. Drupal websites can easily integrate with popular social media sites such as Facebook, Twitter and Google plus. Customisation: Drupal can be easily customized based on user preference and customer interaction. RSS feeds can be subscribed for blogs and articles of special interest, thus increasing exposure and viewership. Mobile Compatibility: The use of mobile technology is on the rise. Media portals need to have a strong mobile presence to keep pace with the changing lifestyle. Drupal enables the browsing of websites from any device through responsive web designing. Multilingual: Drupal websites can be designed with multi-language options, thus increasing global outreach and wider participation. Security: Drupal sites are secure by nature and hence more than 150 government sites including the White house, Economist.com, Al Jazeera etc. are powered by Drupal. Analytics: Drupal facilitates the analysis of viewer data for the benefit of both the media company and their audience. In short, with Drupal, you can have media sites that are scalable (small to large), customizable, secure and has the capability to handle many users at a time. Zyxware Technologies, a Drupal solution provider based in India with clientele across the globe, has been successfully developing web applications and building websites over the past 9 years. Having effectively partnered with media companies such as Studio B Films, Narrative Magazine and Malayalam (an Indian language news portal), we have attained significant expertise to make your vision into a reality. For further information on our Drupal web development services, please get in touch with us. Drupal Development services Drupal Development Digital media Media Leave a reply Your email address will not be published. Required fields are marker *
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on 05th November 2015 / by Moses Raymond
The Digital Marketing industry is a fast-paced and volatile one and for any marketer who wants to stay at the top of the game, it is pertinent to stay updated about the latest marketing trends on a regular basis. One little slip and the opportunity to keep up to the client's standards and match up with the competition is lost, and along with it, a chance to reach the top. The market is forever being inundated with the latest software and hardware; newer companies and user preferences changing by the hour. Industry stalwarts regularly keep updating themselves as it is essential to ensure that their reputation remains untouched and they are continuously on the forefront of new and emerging markets. With 2016 close at hand, we all need to update ourselves with the new trends that are bound to create more than just a ripple in the turbulent waters of Digital Marketing. Mobile domination: The desktop site that was your best friend till recently, is slowly but gradually being left behind. 2016 will bring the mobile to the forefront, without a doubt. As Google has made its intentions clear about preferring the mobile site over the desktop website, it shall become a mandate to phase out the only-desktop sites with mobile-optimized sites. This clearly points to the fact that mobile-specific digital marketing will be the order of the day in 2016. Video advertisements to rule: Mobile and desktop users across the world have become savvy to the attractive and impactful multiple video ads that pop up all over the screen. In 2016, video advertisements will grab a larger portion of eyeballs than traditional marketing techniques; 2015 has already shown us glimpses of its success on Facebook, Bing and YouTube. Google has given its nod to in-SERP video ads and this will surely buck the trend of video advertisements and boost digital marketing to a newer level. Virtual reality set to become, well, a reality: There are multiple virtual reality devices that are awaiting launching pads and 2015 has completed the necessary groundwork for a dazzling initiation into the world of digital marketing in 2016. VR devices like Oculus Rift are on the cusp of getting aligned to video channels and social media networks and are bound to give the slightly older marketing techniques a run for its money. Emphasis on Personalization: Digital Marketers of 2016 will strive to connect personally to the target audience by sharing personalized content and posts that will provide solutions to the consumer in a more direct way than ever. With it's essential human touch, the content will strike at the heart of the consumer and keep him rooted to the websites for longer periods than before. Companies will thus have more time at their disposal to impress the consumer. In addition, this also leads to increased sales, improved customer satisfaction and reduced costs. We, at Zyxware, are all set to move seamlessly into the spanking new 2016. Optimum utilization of the latest trends in Digital marketing is at its core. Our focus on the freshest and newest has constantly kept our clients on the forefront of their businesses and supported our vision to give our clients a quantum leap into the future. Call us today and join us in this exciting journey! Image courtesy: Flickr Digital Marketing Digital media Branding Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 28th January 2015 / by webmaster
Zyxware Technologies, a leading Drupal development company from India, is all set to take part in Digital Media India 2015 (DMI15), organized by WAN-IFRA (World Association of Newspapers and News Publishers) in New Delhi, India. Mr. George Abraham, General Manager, Software Operations, would represent the company at the event. The conference, held from 10-11 February 2015, offers a wonderful opportunity to interact and learn from some of the leading news publishers in the world, and to analyse, refine, and apply these strategies to create a sustainable business model. For Zyxware, it acts as a platform to explore the broader possibilities of using drupal-based solutions in the media and publishing industry. DMI15 primarily focuses on the following topics: content for the digital audience, retooling the traditional newsroom for digital news delivery, deciphering audience data for better editorial products and businesses, and Ad aggregators - a boon or a bane for the publishers. Renowned speakers from different news publishing houses in India, Far East Asia, and Europe would share their best practices and success stories at the event. Raghav Bahl, Founder & Former MD, Network 18, would be the keynote Speaker. WAN-IFRA is a global organisation of the world’s press, and represents more than 15,000 online sites, 18,000 publications, and over 3,000 companies in more than 120 countries. DMI is part of the Digital Media Conferences organised by WAN-IFRA in Asia Pacific,  Europe, Latin America, and India. For futher information on DMI15, please log on to: http://www.wan-ifra.org/events/digital-media-india-2015 Digital media Announcements News Leave a reply Your email address will not be published. Required fields are marker *