Today’s digital experiences must travel far beyond mere customer segmentation, delving deep into individual mindsets. Acquia Lift technology helps organizations deliver stunning digital experiences that translate into revenue generation vehicles. Acquia Lift, when deployed with Drupal, can serve as a single platform for customer engagement across attitudes, preferences, marketing channels, times and devices.
The process of converting information into a digital format is known as Digitization. Here the information is organized into units called bits which can be individually addressed. This binary data is processed by computers and other devices having the capacity to compute. Digitizing information makes it easier to save, access and share across various platforms to any place in the world.
The global media and entertainment sector is at the heart of a rapid transformation where current business models continue to coexist alongside the new emerging models. An analysis of the global media trends gives us a deeper insight into the ever-expanding possibilities of connecting with consumers in new and innovative ways.
The Digital Marketing industry is a fast-paced and volatile one and for any marketer who wants to stay at the top of the game, it is pertinent to stay updated about the latest marketing trends on a regular basis. One little slip and the opportunity to keep up to the client's standards and match up with the competition is lost, and along with it, a chance to reach the top.
Zyxware Technologies, a leading Drupal development company from India, is all set to take part in Digital Media India 2015 (DMI15), organized by WAN-IFRA (World Association of Newspapers and News Publishers) in New Delhi, India. Mr. George Abraham, General Manager, Software Operations, would represent the company at the event.