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Digital asset management
Media companies on a daily basis create, manage and publish huge volumes of digital files or assets. These digital assets which include images, audios, videos, graphics, documentation etc need to be properly managed. Digital Asset Management (DAM) systems are solutions to store, organize, locate, retrieve and share these digital files. The management of these assets include workflows, complex asset access controls, preset standardizations, storage specifications.
Digital Asset Management (DAM) refers to the processes and tasks an organization follows to effectively manage, recover, share and distribute their digital assets or files. Today, Digital Asset Management has proven to be a crucial resource for marketers. By utilizing a vast array of digital assets, marketers can easily communicate brand messages across a rapidly-changing digital landscape.