Marketing automation is a powerful tool for lead generation automation. Learn how to use marketing automation to develop high-quality leads effectively.
Target audiences are the set of people who are most likely to purchase your service or product. Hence, defining your target audience is the most important business decision you can make as an entrepreneur.
As a marketer, one of the most challenging tasks you'll have is efficiently reaching your target customers. Get the pertinent information to the appropriate individuals.
According to estimates, as of July 2014, the Internet is used by over 2.8 billion people, out of which 70 percent use it on a daily basis. Studies show that the number of Internet users has increased tenfold from 1999 to 2013. These figures are enough to convince a smart person to have their own spot in cyberspace.