Senior Business Analyst- BA15022401

Senior Business analyst who can review, analyze and evaluate business systems and user needs, responsible for generating required Solutions, define scope, objectives and formulate solutions to implement business strategies. This role will be key to understanding the needs to address business challenges, across a variety of digital / e-commerce initiatives. The role is responsible for reviewing assigned business processes from end to end to identify and address operational, financial and technological risks in the digital marketing and e-commerce sectors.

We are currently offering a work-from-home option, and we expect the candidate to be present in either of the three locations ( Kochi, Bangalore and Trivandrum) and work from our office as and when the Management decides or revokes the working from home option.



  • Partner with the our Customers, digital marketing team and engineering teams to maintain a cohesive design and experience throughout our solution offerings.
  • Demonstrate up-to-date expertise in Information Systems, in any one of the verticals operated by Zyxware and apply this to the development, execution and improvement of action plans by providing advice and guidance to others in the application of information and best practices.
  • Support and align efforts to meet customer and business needs.
  • Manage customer relationships and expectations by developing a communication process to keep others up-to-date on project results.
  • Stay current with customer needs and strategies; utilizing formal and informal written communication methods (for example, emails, newsletters, PowerPoint presentations, executive updates, task lists, updates) to communicate updates and findings; and facilitating project meetings and presentations to all types of diverse audiences (for example, senior management, Customers, technical staff).
  • Lead or participate in multiple projects by completing and updating project documentation; managing project scope; adjusting schedules when necessary; determining daily priorities; ensuring efficient and on-time delivery of project tasks and milestones; following proper escalation paths; and managing customer and supplier relationships.
  • Provide leadership to team members and peers by collaborating with others; articulating ideas and viewpoints to senior management, peers and others; identifying and initiating projects; managing resources; driving the resolution of issues; and holding self and team accountable for results.
  • Coach, mentor, motivate and supervise team.
  • Identify, create and facilitate process design changes by conducting business and systems process analysis and design at a complex level; focusing on quality improvement and data management; ensuring data is reliable and valid; developing process improvements or re-engineering and recommending elimination; integrating new systems and processes with existing ones; and partnering with internal and external customers to ensure systems provided meet the long-term business strategies.
  • Provide and support the implementation of business solutions by building relationships and partnerships with key stakeholders; identifying business needs; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes and new responsibilities.
  • Provide project level analysis – producing required project analysis documentation (business requirements, scope matrix, use cases, sequence diagrams, future state proposals, UAT plan, Business Analysis Plan, Current state analysis, Scope statement, Functional requirements and specifications, Information or Data models, user stories, Requirements management plan, User stories, Requirements traceability matrix, system requirements documents based on project requirements).
  • Collaborate closely with developers to implement the requirements, provide necessary guidance to testers during QA process.
  • Identify improvement opportunities (proactive and reactive).
  • Elicit and clearly document business and systems requirements.
  • Assess business process and system inefficiencies.
  • Identify ways to increase adoption and customer satisfaction.
  • Demonstrated fluency in business processes and process differentiation.
  • Ability to analyze and synthesize business requirements, including recognizing patterns and conceptualizing processes.
  • Understand and negotiate needs and expectations of multiple stakeholders.
  • Serve as a liaison between Operations and IT to assist or gather business requirements needed for system modifications, enhancement and implementations.
  • Assist with and test implementation for all payer and vendor relationships to ensure data transfer collection, quality and reporting relationships are working appropriately down to the market level to ensure market team member and provider experience is appropriate.
  • Create and maintain issue logs, meeting minutes, meeting schedules, project summaries and updates.
  • Create and maintain project schedules by developing project plans and specifications, estimating time and resources, monitoring milestone completion, tracking all phases of the project lifecycle, providing timely reporting of issues that impact project progress, coordinating actions and resolving conflicts.
  • Meet with project team regularly to review project deliverables and deadlines.
  • Develop and execute test plans with customers for solution acceptance and facilitate knowledge transition to operational/ customer team members with necessary documentation.

We are looking for the following attributes.

  • Must have 5 + years of experience working on large scale digital marketing or ecommerce projects as well as handling day-to-day operational requests from the business as a Senior BA.
  • Experienced in building solutions in digital marketing or ecommerce sectors or in verticals operated by Zyxware is a must.
  • Experience with Content Management -Drupal, Wordpress, or in Magento is preferred.
  • Experienced in building solutions on behalf of customer requirements (Out of the box, Custom build etc.).
  • Experienced in providing use cases around the latest changes in market (technology, business domains).
  • Experienced in multiple tools like JIRA, Trello, Redmine,, Visio, Google Drive (Docs, Sheets, Slides),
  • Google Analytics, Lucid chart, Pencil, Invision, Zeplin etc.
  • Very strong critical thinking and analytical skills.
  • Strong time management skills.Ability to analyze and document complex business processes.
  • Ability to make effective decisions under pressure.
  • Ability to think analytically and should be a problem solver.
  • Ability to communicate and collaborate with personnel at all levels of the organization and with diverse personality types.
  • Ability to work with minimal supervision in a very dynamic and time sensitive work environment.
  • Ability to understand technical issues at a high Applicable knowledge of the technologies used by the team
    Strong facilitation skills.
  • Motivates the team to work together in the most efficient manner.
  • Build, develop and grow any relationships with the project team.
  • Experience with agile/scrum techniques - CSPO/ PSPO 2 certification is preferred.
  • CBAP, CCBA certification preferred.

Additional Competencies

  • Critical thinking and problem solving.
  • Excellent decision-making and leadership capabilities.
  • Conflict resolution experience & an excellent team player.
  • Adaptability and ability to tolerate stress.
  • Client management capabilities with leadership traits.
  • Experience in Agile methodologies, such as Scrum and in building Continuous Delivery, High Availability designs and technologies with DevOps.


     MBA or equivalent from a reputed institution in India or outside. In India, we prefer candidates from any of the top 100 institutions ranked in NIRF, Ministry of Education, Government of India. A B.Tech or B.E in under graduate will be given due weight.