Ecommerce is evolving at lightning speed and so is the technology that backs it. Recent surveys have pointed out that the dependence on physical purchases for certain products and services will significantly reduce in the coming years, and by 2018, 50% of the world’s population would be part of the online shopping revolution that is sweeping across the globe.
In the coming years, ecommerce businesses will have to work smarter to devise newer ways of gaining and retaining customers with better strategies and attractive offers.
As 2015 comes to a close, let us look at the ecommerce trends that are expected to rock the New Year.
Evolving Buying patterns and behaviour: ecommerce businesses will have to dig deep into their historical data and analyse their customer’s behavioural pattern with regard to:
- What drives their buying decisions?
- What do they search for?
- Why do customers search the way they do?
Once this analysis is done, organizations will find it easier to hold the customer’s attention and drive them towards decision-making. This could also lead to a tremendous increase in sales.
Mobile-way or no-way: As an organization, you might have already taken the step towards making your website mobile-friendly. If not, it isn’t too late to do so as your potential customer is already a mobile user, and it is the best way to reach and influence his buying pattern. As per the statistics, around 5 billion individuals around the globe own a smartphone and is gravitating towards m-commerce. By 2017, 50% of ecommerce revenue from the US is expected to come from mobile shopping. Hence, reaching out to your potential customer via his/her mobile is the way to future growth and not doing so will take away a large chunk of your business revenue away.
Multi-channel Shopping: Surveys indicate that a consumer may not only browse or make purchases using a particular device but could use devices depending on his location. For example, a desktop may be a preferred device for an individual in office while the mobile may be favoured at homes or public places. In this scenario – that involves the use of a variety of channels by the customer in the shopping process - your organization would do well to device a multi-pronged strategy, thus ensuring that you do not miss out on any possible sales or engagement opportunity.
The Social Media route: Mobile phones and other handheld devices have pushed the social media interaction to unimaginable levels, as social media users are not location-specific or time-specific. Social media marketing has made promotion of products and special deals as easy as making a phone call. Understand your social media options at hand and choose the best that works for your business.
To understand and implement the latest ecommerce trends that will augment your business, join hands with Zyxware and explore the most viable options for your organization. We have fine-tuned IT solutions to near perfection and will be happy to partner with you in boosting your online business.To know more about our Drupal website development services, please get in touch with us.