Global media and entertainment industry: Trends, challenges and a future with Drupal

| | 3 min read

The global media and entertainment sector is at the heart of a rapid transformation where current business models continue to coexist alongside the new emerging models. An analysis of the global media trends gives us a deeper insight into the ever-expanding possibilities of connecting with consumers in new and innovative ways.

The need of the hour is to find ways by which media companies can best connect with their audience and get the right content delivered through the right media, according to the customer’s choice of communication and style. To keep up with the changing times, media companies need to get involved and innovate using the latest digital technology available in the market.

The numbers say it all...

According to McKinsey’s Global media report 2015, the total global media revenue is projected to rise to an estimated US $ 2.1 trillion in 2018, calculating a 6.4 percent increase compounded annually. Digital advertising, video games, and broadband would remain the most rapidly growing segments over the next five years. With digital technology having such an obvious effect on the overall media market, exciting times are ahead for the consumers – thanks to the new trends in social media, wearables, mobile devices, cloud computing, real-time bidding, microtransactions and programmatic buying.

Tackle the challenges & gear up for a digital revolution with Drupal

The media industry is facing numerous challenges including a significant reduction in the sales of newspapers, low circulation, reduced advertising revenues and various other challenges posed by digital transformation. Drupal, an open-source content management system, is fast becoming the favoured platform of choice as it helps the media industry effectively counter its biggest bottlenecks. Here are a few reasons why media companies need to choose Drupal:



Media Diversity

With varied media choices such as pictures, video clips, and audio text, Drupal can be used to make media-rich sites. It is also possible to add media files from third-party providers such as YouTube, myspace and MetaCafe. Seasonal events like a major league sports events or election news can be easily configured to be prominently displayed based on the interests of the clients. Drupal websites can easily integrate with popular social media sites such as Facebook, Twitter and Google plus.


Drupal can be easily customized based on user preference and customer interaction. RSS feeds can be subscribed for blogs and articles of special interest, thus increasing exposure and viewership.

Mobile Compatibility

The use of mobile technology is on the rise. Media portals need to have a strong mobile presence to keep pace with the changing lifestyle. Drupal enables the browsing of websites from any device through responsive web designing.




Drupal websites can be designed with multi-language options, thus increasing global outreach and wider participation.


Drupal sites are secure by nature and hence more than 150 government sites including the White house,, Al Jazeera etc. are powered by Drupal.


Drupal facilitates the analysis of viewer data for the benefit of both the media company and their audience.

In short, with Drupal, you can have media sites that are scalable (small to large), customizable, secure and has the capability to handle many users at a time.

Zyxware Technologies, a Drupal solution provider based in India with clientele across the globe, has been successfully developing web applications and building websites over the past 9 years. Having effectively partnered with media companies such as Studio B Films, Narrative Magazine and Malayalam (an Indian language news portal), we have attained significant expertise to make your vision a reality. For further information on our Drupal web development services, please get in touch with us.