Web presence refers to the impact of a company or an individual on the World Wide Web. Web presence is usually achieved through websites, social media pages, and online advertisements. However, for a strong and effective web presence, an organization needs to have all three of these and more.
There is a common misconception that a social media page and a website are interchangeable. Infact, what a business needs is powerful web presence. In this article, we will discuss the pros and cons of websites as well as social media pages, and find out which is more effective.