Marketing automation has made a big impact on businesses in the last decade. Here are 7 key marketing automation trends to improve your ROI.
Examining your external research/analysis gives a complete picture of the current situation and planning a marketing strategy.
While businesses rely on the IT department, specifically the CIO and CTO, for technological matters, the CFO should be involved in key decisions related to developing an Information Management (IM) Strategy. While CMOs handle everything from branding to communication, if the marketing team needs technical assistance, they must seek assistance from the CIO, who will obtain the necessary software and ensure that it is fully compatible with the Company's existing infrastructure.