Digital Marketing Executive - DM30012201
At Zyxware Technologies, we help organizations leverage the opportunities of Digital Transformation.
Our expertise in Business, Engineering and Experience aid us in our quest to define and execute the next steps in the digital transformation of our clients.
Who are we looking for?
We are looking for a Digital Marketing Executive to be part of our Marketing Technology team. Your deliverable will be to build and execute digital marketing campaigns that can scale up and generate results. To achieve this, he/she will need to
- Ideate and generate campaign ideas for different channels
- Identify and segment contact databases, set up automation for outbound reach-out campaigns
- Create lead generation funnels on the website and other channels and set up re-targeting mechanisms around them.
- Create dashboards and reports to analyse and present results and optimize the campaigns based on the data generated.
- Coordinate with external vendors to source content, creatives and other assets required for the campaigns.
- Familiarity with marketing automation. Hands-on experience in Hubspot or Mautic.
- Knowledge in setting up email drip campaigns
- Knowledge in using GA4, GA4 reports, GTM and Google Looker Studio
- Ability to use Canva or similar tools to work on existing templates
- Ability to manage advertisement campaigns on Google and Linkedin
- Knowledge in Content Marketing, Social Media Marketing and SEO
- Bachelor's or Masters degree in Marketing or a related field.
- Technology is core part of our business. Ability to understand technology and use it in day to day operations is a key to success of this role. Remember you are joining a MarTech team, which is a blend of marketing and technology.
- Excellent understanding of digital marketing concepts
- Experience with business-to-business social media and content generation
- Strong creative and analytical skills
NOTE: This position is for candidates with 1.5 - 3 years of experience.