Marketing Automation Specialist (Tealium IQ) - MAS13122301

Zyxware enables brands to define and execute the next steps in their digital transformation journey; a journey towards rich, personalised experiences for their stakeholders. Zyxware assures sustainable results for businesses on the twin engines of privacy-centred data strategy and digital services focused on scalability and adaptiveness.

Headquartered in India, with offices in the USA & Australia - Zyxware has a team with competencies in Business, Engineering, and Experience, enabling brands to achieve digital agility and leadership in their categories since 2006.

Position Overview

As a Marketing Automation Specialist with Tealium IQ expertise, your role will involve designing, implementing, and optimising marketing automation systems using various technologies including HubSpot, Google Analytics, Google Ads, No-code/low-code tools like Make and Zapier, CRM platforms including PipeDrive, and other popular MarTech tools. You will ensure the effective integration of these tools with Tealium IQ to enhance our marketing efforts, improve customer engagement, and drive data-driven decision-making.

Responsibilities

Tealium IQ Implementation: Configure and manage Tealium IQ for web and mobile analytics, ensuring integration with marketing automation platforms like HubSpot, Eloqua, etc and leverage Tealium IQ data insights to personalise customer experiences across touchpoints, ensuring relevant and engaging interactions.

Automation Systems Development: Design and execute marketing automation systems using platforms like HubSpot and Google Analytics, informed by Tealium IQ data insights.

Customization and Integration: Develop custom solutions and integrate a variety of no-code/low-code tools, such as Make and Zapier, to enhance marketing capabilities. Additionally, develop custom JavaScript code to extend Tealium's functionalities and troubleshoot issues as they arise.

Collaboration: Work closely with marketing, analytics, and IT teams to gather requirements, define tracking specifications, and implement data layer structures for effective data collection and reporting.

Quality Assurance: Conduct rigorous testing of all Tealium configurations and marketing automation implementations to ensure accurate data capture and adherence to industry standards and best practices. This includes verifying compliance with data governance standards and maintaining the highest level of data integrity in all processes.

Documentation and Training: Develop comprehensive documentation for all implemented solutions, including detailed guidelines for marketing automation processes. Provide training to relevant teams on Tealium usage, tool usage, and best practices, while also offering ongoing support and guidance.

Stay Updated: Keep abreast of industry trends, new technologies, and best practices related to marketing automation, tag management, analytics, and data governance.

Requirements

Bachelor's degree in Computer Science, Information Technology, or related field (or equivalent experience).
Proven experience with Tealium IQ (Worked on at least 2 client projects ), HubSpot (Worked on at least 2 client projects), Google Tag Manager, and Google Analytics.
Proficiency in writing JavaScript code for Tag management systems like Tealium IQ and Google Tag Manager.
Familiarity with no-code/low-code tools like Make and Zapier, and database tools similar to Airtable.
Strong understanding of digital marketing, analytics, and data-driven decision-making processes.
Excellent problem-solving skills and attention to detail.
Effective communication and collaboration skills to work across teams.