To enhance their digital campaign effectiveness, Manappuram Finance Limited required a responsive, high-converting landing page. The project utilized Drupal Bootstrap Layout Builder to create a standardized, no-code system for faster page development and easy content management. The solution addressed key challenges such as UI/UX, mobile responsiveness, performance, SEO, and integration with backend systems.
By collaborating with design and marketing teams, the team built a visually engaging and accessible layout with reusable components, optimized performance (via lazy loading, caching, and asset minification), and ensured compliance with WCAG 2.1 and GDPR standards. The standardized grid system benefited marketers, developers, and diverse user groups, allowing flexibility, quick design adjustments, and consistent branding.
The result was a fully responsive, SEO-friendly, and secure landing page that improved campaign turnaround times, mobile experience, and user engagement, while reducing development dependency—empowering Manappuram to execute marketing campaigns more efficiently and independently.
SCSS is one of the two syntaxes available for Sass - a CSS preprocessing language. This article talks about the different Sass syntax and the difference.