LUXVT, a luxury real estate marketing platform, needed to improve its inquiry process to enhance buyer-agent communication and boost lead conversions. The existing system was inefficient, leading to missed opportunities and user frustration.
The project focused on redesigning and testing the Inquiry Submission Form to allow users to either send a direct message or request a callback with a preferred time slot. Key improvements included form validation, automated confirmation emails, and cross-device/browser compatibility.
Through structured system and sanity testing, the form was optimized to ensure accurate data capture, flawless functionality, and a seamless user experience. The result was a more efficient, user-friendly platform that significantly increased buyer engagement, reduced incomplete submissions, and improved agent response times—aligning perfectly with LUXVT’s premium brand image.
ART Fertility Clinics (AFC), a global leader in fertility care, faced usability and accessibility challenges on their website that hindered patient engagement. Many users, including those with disabilities, struggled to navigate the site, book appointments, or access information—leading to missed opportunities and user frustration.
To address this, we focused on accessibility compliance (WCAG 2.1 AA) and user-centric design. Key improvements included an accessibility audit using tools like Axe and Wave, and the introduction of a tab-based navigation system that streamlined core actions like booking appointments, reviewing medical reports, and submitting inquiries.
The results were transformative: the website became inclusive and easier to use.