How Drupal Can Make Online Marketing Easy
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BY Safia.F.Mohiuddin
3 years ago
Drupal-Technical
0 comments comment

Drupal scores better than most platforms for Online Marketing success. For a large part of the online marketing community, this might sound cynical owing to popular Drupal myths. However, Drupal is one of the most powerful content management platforms enjoying a high ranking.

Drupal SEO friendly features help websites achieve better ratings on the search engine for the same kind of content. On the periphery, Drupal does this through a number of inbuilt features:

  • Clean, readable URLs enabled with content rendering through meta tags and XML sitemaps
  • Link building through its authoritative ranking, resulting in quality back links
  • Seamless connectivity to social media platforms right from your website

Further to this, Drupal supports the creation of quality content, delivered through web standards compliant, search engine friendly websites with the best features to support its management and presentation.

Incomparable Content Handling Mechanisms through Drupal

Multiple Content Types

With Drupal, you can easily create content that creates value, in multiple formats including pages, blogs, books, articles, polls, videos, and podcasts.

Most of the content features offered through the Drupal platform are available either out-of-the-box or through extensible modules allowing the creation of new content types such as FAQ, press releases, complex listings or testimonials without much effort.

In addition, while creating custom content types, Drupal allows comprehensive control over form fields and the way they are displayed.

Flexible Content Presentation

Drupal allows mobile-friendly interfaces and interoperability between multiple device platforms encapsulating user experiences unique to each device and built according to the needs of different target markets.

Effective Content Management

Drupal enables role-based permissions, allowing multiple bloggers to handle content securely. With Drupal, it is possible to grant limited permissions for the publishing of content and display content with discretion only to the relevant audience.

Drupal’s Online Marketing and Social Media Integration Strategies

Drupal development companies enable a broad scope of solutions to help you execute an effective online marketing and social media plan:

  • Drupal is both flexible and agile and enables websites to integrate seamlessly with other blogs, ratings, and wikis for greater online market reach.
  • Digital marketers can easily manage content for intensive campaigns involving multiple marketing channels and multiple web platforms.
  • Personalization features built into Drupal allow websites to be delivered to multi-lingual audience from a centralized dashboard.
  • Digital analytics and website performance can be easily tracked through Drupal to analyze visitor behavior and traffic.
  • Drupal modules that can take care of your specialized website needs including e-commerce transactions, currency conversions or calculation intensive functions.
  • By enabling creation of compelling landing pages and call to action controls, Drupal serves as an ideal platform for lead management and marketing automation.

As a final point, Drupal offers high security to configuration files and backs up any user concerns through security support offered by drupal.org.

Zyxware helps progressive organizations embrace Drupal for smart & secure online marketing. Our expertise with Drupal can deliver the right combination of modules from a plethora of available features to help you meet your online marketing goals effortlessly. To know more about what we can do in Drupal, get in touch with us.

References:
https://drupal.com/
https://www.drupal.org/


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on 01st January 2008 / by webmaster
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on 16th January 2008 / by webmaster
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on 08th February 2008 / by webmaster
Attachment Size slashdotit.tar.gz 173.55 KB Similar to the StumbleThis module that we had created earlier we have created another bookmarking Drupal Technical Slashdotit Leave a reply Your email address will not be published. Required fields are marked * Shlomi Fish (not verified) access_time 25 Oct 2020 - 15:17 Hi! I'm interested in this module, but Drupal 6.2 complains that it's incompatible with it. Can you please update it or tell me how? Regards, Shlomi Fish shlomifish.org webmaster access_time 25 Oct 2020 - 15:17 In reply to Can you update it for Drupal-6.x? by Shlomi Fish (not verified) Sure we are working on this currently and will post an update soon. Also we will post this module on www.drupal.org as well Cheers Anoop John Team Zyxware Anonymous (not verified) access_time 25 Oct 2020 - 15:17 Hello! Nice Article very interesting, thanks Add new comment
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