Massive growth in M-commerce in Australia: Be a game-changer with Drupal

December 10, 2015 - 11:10

The holiday season is getting closer and that is our excuse to go shopping or rather shop from the convenience of our home or office. The ease and efficiency of Smart phones are encouraging consumers to make use of mobile commerce services to pay their bills, make online purchases, book tickets and conduct banking transactions.

Australia's m-Commerce market hits the fast track

M-commerce is gaining popularity all over the world and is swiftly replacing other traditional modes. Australia, in particular, has seen a massive increase in the number of consumers opting for mobile commerce services. In fact, m-commerce is statistically said to be growing thrice the speed of the total online retail happening in Australia.

According to the latest statistics, one in three Australian shoppers make online purchases with their smart phones. Among the total online marketers in Australia, 85% have a mobile friendly website, whereas 12% of them are yet to embrace a mobile responsive website designs. And a very small portion of 3% has mobile apps. As per Frost & Sullivan Australian Mobile Commerce Market 2014, Australia's mobile commerce market is expected to grow exponentially at a CAGR of 19%, increasing from $22 billion in 2014 to $54 billion in 2019. With more number of Australians preferring and supporting m-commerce, this is the right time for Australian online marketers to make their online stores mobile-friendly. This is the reason why you need to choose the most flexible and secure platform for building a mobile-friendly website.

Go Drupal, Go mobile-friendly

An open source CMS like Drupal can support and meet the requirements for a high-performing mobile website. Drupal is constantly updated with modules and features that allow online marketers to provide an unbeatable shopping experience for their customers. With Drupal you can design, make changes at any time and keep updating products and services without breaking a sweat. A sensible and functional mobile first design built with Drupal offers you a whole lot of advantages including:

  • Optimum site performance
  • Delivers information to any device, through any channel, at any time.
  • Customers get information about products and services on the go.
  • Content gets scaled to fit into any mobile device.
  • Unmatched security for your consumers
  • Protection of the details provided by customers
  • Hassle-free payment modes
  • Improved engagement with customers
  • Greater conversions
  • Increased revenue

If you would like to make Christmas shopping a delight for your consumers, now is the right time to develop a mobile-friendly Drupal website. At Zyxware, we love designing and developing Drupal websites. Give us a call today to know more about our Drupal website development services and let us develop an outstanding mobile-friendly website for you.

References

M-Commerce Growth Triples Total Online Retail

3 Opportunities for Mobile Commerce in Australia

Frost & Sullivan: Australia’s mobile commerce market hits $22 billion in 2014

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